Most businesses are sitting on a goldmine… and not using it. Your database is one of the most valuable assets you own, but without the right system in place, it’s often underutilised.

Our Email System Setup is designed to help you build a powerful, easy-to-manage email marketing system that drives engagement, nurtures leads, and generates revenue.

What We Do?

We take care of everything needed to get your email marketing set up properly.

From choosing the right platform through to building your templates, forms, and automations, we create a system that’s tailored to your business and ready to perform from day one.

As outlined in your package, we’ll help you select the right platform (Flodesk, Mailchimp, or similar) and set it up seamlessly, so you can hit the ground running.

From set up and training so you can manage your own email marketing to done for you options for busy business owners, our team can help turn your contact list into revenue.

Email Support

  • System Set Up & Training

    A complete email marketing system built and delivered, ready for you to launch your first campaign. We set everything up and guide you through how to use it, so you can manage your emails with confidence.

  • Ongoing Email Management

    If you don’t have the time to manage your email marketing, our team can take care of it for you. We handle your campaigns, messaging, and scheduling to ensure consistent, effective communication with your audience.

  • Marketing Mentorship

    Part of our Data Lab Mentorship, this gives you ongoing access to our team of strategists to refine your email marketing and overall communication strategy. We work with you to help you know what to send, when to send it, and how to maximise results, all as part of your wider marketing approach.

  • One Off Template Design

    Already sending emails but feel like they need a refresh? We’ll redesign your template to better reflect your brand, improve readability, and strengthen your calls to action, so your emails perform better.

  • DIY Email Guide

    Learn how to build and manage your own email marketing system. Our guide walks you through the essentials, from setup and content to automation and strategy, so you can create emails that engage and convert.

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  • Free Tips

    Access practical tips to help you improve your email marketing strategy. Click here for simple, effective ways to drive more traffic, increase engagement, and get better results from your emails.

System Set Up

  • What’s Included

    Platform Selection + Setup
    Choosing the right email platform can feel overwhelming, but we’ll guide you to the best fit for your business and handle the setup for you.

    Custom Email Template Design
    Say goodbye to boring emails. We design templates that reflect your brand, capture attention, and improve engagement and open rates.

    Lead Form Creation
    We create tailored lead forms that make it easy to capture customer information and grow your email list.

    More leads → more opportunities → more sales

    Training + Support
    We don’t just set it up and leave. We show you how to use your system confidently so you can manage it yourself moving forward.

  • Why Email Marketing Still Wins

    In a world of changing algorithms and rising ad costs, email remains one of the most reliable ways to drive sales.

    Your emails land directly in your customer’s inbox.
    No middleman. No pay-to-play.

    When set up properly, your email system becomes a consistent revenue channel and an effective way to nurture leads over time.

    We don’t just build systems, we build systems that convert.

    Your setup will follow best practices including:

    • Mobile-optimised email design
    • Clear messaging and call-to-actions
    • Logical content flow and structure
    • Segmentation and targeting for better results

    As highlighted in the guide, strong structure and messaging are key to keeping readers engaged and driving action.

FAQ's About Email Marketing

What makes your email marketing approach different?

We focus on outcomes, not just sending emails. Everything is driven by your data, from segmentation and messaging to automation and optimisation, so your email marketing contributes directly to revenue growth.

How often should I be sending emails?

This depends on your business and audience, but consistency is key. We’ll guide you on the right frequency and structure so you stay top of mind without overwhelming your audience.

Will my email system integrate with my website?

Yes. We ensure your email system integrates seamlessly with platforms like WIX, Shopify, WordPress, and Squarespace, including lead forms, pop-ups, and automation triggers.

What platforms do you work with?

We commonly work with platforms like Flodesk, Mailchimp, and Klaviyo, but we’ll recommend the best option based on your business, website, and goals.

Can I manage email marketing myself?

Yes, and we encourage it where possible. We offer DIY guides, training, and mentorship to help you build the skills to manage your own system confidently. We can also step in to support or fully manage it if needed.

What results can I expect from email marketing?

Email marketing is one of the most reliable revenue channels when set up correctly. Most businesses see improvements in engagement, repeat purchases, and overall sales. Over time, it becomes a consistent, scalable source of revenue that supports your other marketing channels.

What if I don’t have time to manage email marketing?

That’s where our done-for-you services come in. We can manage your campaigns, automations, and ongoing strategy so you can focus on running your business.

How quickly will I see results?

You can start seeing engagement (opens, clicks, replies) almost immediately after your first campaigns. Revenue results typically build over time as your list grows and your automations begin to nurture leads and customers.

Do I need an existing email list to get started?

No. We can help you build your list from scratch using lead forms, pop-ups, and website integrations. If you already have a database, we’ll help you unlock its full value.

What’s the difference between campaigns and automations?

Campaigns are one-off emails (e.g. promotions or updates), while automations run in the background (e.g. welcome emails, abandoned cart flows). Automations are key for long-term performance as they generate consistent results without ongoing effort.

Email System Set Up FAQs

What is an email system set up?

An email system set up is where we help you build the structure needed to capture, segment and nurture leads or customers through email. This may include setting up an email platform, creating forms, building automations, writing email sequences and connecting the system to your website and analytics.

Who is this service for?

This is for businesses that want to move beyond manual follow-ups, spreadsheets or disconnected email processes. It is especially useful if your website receives enquiries, brochure downloads, product interest or repeat customer opportunities that are not being properly nurtured.

Can you set up Flodesk for my business?

Yes. We can help set up Flodesk as your email platform, including templates, forms, segments and automations depending on the agreed scope.

What can be included in an email system set up?

Depending on the project, this may include website review, lead form recommendations, product-specific forms, segmented automations, nurture sequences, template design, contact upload, website integration and analytics setup.

How is this different from a single email template?

A single email template is one reusable campaign design. A full email system set up is more comprehensive and may include forms, segments, automations and nurture sequences that support the customer journey over time.

Do you write the email copy?

Yes, where included in the project scope. Email copy is usually drafted after the strategy, structure and key messages have been confirmed.

How long does an email system set up take?

Timing depends on the complexity of the system, the number of sequences, the platform being used, and how many revisions are needed. A full setup may take one to three weeks or more, depending on the level of approval and implementation required

Will you integrate the email system with my website?

Where included, yes. We can help connect forms and automations to your website and analytics so leads are captured and tracked properly.

Can you migrate us away from spreadsheet-based lead management?

Yes, this is one of the key reasons to set up a proper email system. The goal is to create a more structured process for capturing leads, segmenting them and following up automatically.

Single Email Template Set Up FAQs

What is the Single Email Template Build?

The Single Email Template Build is designed to help you get more out of the email system you already have. We create or refine a branded email template so your emails look more professional, are easier to read, and better guide people towards taking action.

Who is this service for?

This is for businesses that already have an email platform and database but need a stronger, more polished template for campaigns, newsletters or promotions.

What is included?

The package includes custom email campaign design, with a focus on layout, messaging, structure and usability. The aim is to create a template that reflects your brand and supports clicks, enquiries or sales.

Does this include a full email strategy?

No. This service is focused on building or improving a single email template. A full email strategy, automation setup, segmentation plan or campaign calendar would be quoted separately.

Can you write the email content as well?

This depends on the agreed scope. The template build focuses on the structure and design of the email. Copywriting for individual campaigns can be added separately if needed.

Why does email template structure matter?

A good email template helps people quickly understand the message, follow the content, and take the next step. Strong hierarchy, clear calls to action and mobile-friendly design can improve engagement from your existing database.

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DIY Email Marketing Guide

$34.50 NZD
$69.00 NZD $34.50 NZD
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Our Email Marketing Guide shows you exactly how to do this, from setting up your system and growing your list to creating high-performing emails and automations that turn your database into a scalable revenue channel.

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