−58%
Cost per sale
For US-based Poppy Monk, we sharpened the messaging, brought in better quality traffic and made the website easier to buy from.
Poppy Monk NeedlepointEcommerce, United States
Meta ads management · Facebook and Instagram
Meta ads management, judged on the sales it brings in.
We build, test and run your Facebook and Instagram ads, then report on cost per sale and revenue every week through the Data Lab. You see which ads earn their budget and which ones we switch off.
★★★★★ 5.0 agency rating on Google From $960 + GST a month Weekly reporting included
−58%
Cost per sale
Poppy Monk Needlepoint
Your ads this weekExample
Reel, founder storyCost per sale $14
Scale
Behind the scenesCost per sale $27
Hold
Product close-upCost per sale $61
Switch offMeta ads we've run for brands in New Zealand, Australia and the US
Does this sound like your ad account?
Most businesses come to us with one of these three problems. Each one shows up in the numbers within the first week.
We're spending every month but can't tell what it's bringing in.
Ads Manager reports clicks and reach. Your bank account reports sales. Nobody has joined the two up.
→ The Data Lab ties spend to revenue, weeklyOne ad gets all the budget and the rest barely run.
Meta pushes spend to the ad it likes best, which isn't always the ad that sells best.
→ We test creative and rank ads by salesOur sales dropped and nobody can tell us why.
Usually something specific is leaking: tracking, a tired ad, or a site that drops people at checkout.
→ We find the leak first, then fix it in orderPick a package
Published prices, so you know where you stand before we talk. Every package includes Data Lab reporting.
You supply the content
Mini Meta Ads
For businesses already seeing a positive return from Meta ads that don't need a full growth campaign.
$960 + GST / month
No minimum term. Ad spend is extra and paid directly to Meta.
- Campaign setup and ad placement
- Top and bottom of funnel ad copy
- Ongoing optimisation through the month
- Data Lab weekly updates
- You supply 2–3 videos, 2–4 carousels, 2–4 hero images
Best for growthWe run it end to end
Meta Growth Package
For businesses that want to lift monthly revenue over several months, or start from scratch and ramp quickly.
$1,940 + GST / month
Three-month minimum. Ad spend is extra and paid directly to Meta.
- Full Data Lab reporting and funnel insights
- Ad creation from your supplied assets
- Full ad management, testing and optimisation
- Monthly strategy meeting with your team
- Outcome-focused, with content optimisation
For property developers
Developer Lead Generation
For developers selling off the plan who need qualified buyer leads, not just traffic.
$2,500 + GST setup and month 1
Then $1,850 + GST a month. No minimum term. Ad spend is extra and paid to Meta.
- Landing page built for the development
- Creative asset development
- Outcome-focused campaign management
- Content optimisation included
- Data Lab lead reporting
not sure?
Tell us your monthly revenue and ad spend and we'll recommend a package, with a ranged estimate and a ceiling. No obligation.
Help me choosePrices in NZD, excluding GST. Ad spend is paid directly to Meta and isn't included.
How we run your ads
The same four steps on every account, from your first week onwards.
Step 1 · Baseline
We connect your numbers before we touch an ad
Your Meta account, website and store go into the Data Lab. We check the pixel is counting sales properly, then record where you're starting from.
- Tracking checked and fixed
- Cost per sale, conversion rate and order value on day one
Your starting pointExample
Cost per sale$38.20Above target
Conversion rate1.6%Target 2.5%
Avg order value$84Steady
Pixel purchases71%29% not tracked
Step 2 · Messaging and creative
We write ads for each stage of buying
New audiences need a reason to stop scrolling. People who've visited need a reason to buy now. We write copy and build ads for both, from your photos and video.
- Top and bottom of funnel copy
- Ads built from your supplied content
Message planExample
NewWhy this product, in the founder's words
WarmReviews and close-ups for people who've visited
CartA reason to finish the order this week
Step 3 · Launch and test
We test until we find the ads that sell
Ads run against each other, and we rank them by what they sold. Winners get more budget. Ads that spend without selling get switched off.
- One change at a time, so we know what worked
- Budget moves to the ads with the lowest cost per sale
Top ads this weekExample
Reel, founder storyCost per sale $14
ScaleBehind the scenesCost per sale $27
HoldProduct close-upCost per sale $61
Switch off
Step 4 · Report and refine
You get a weekly email of what to do next
Every week the Data Lab sends your key numbers and the actions we'd take. On the Growth Package, we go through it together each month.
- Weekly Data Lab updates
- Monthly strategy meeting on the Growth Package
Data Lab weekly emailExample
Your three priorities this week
- 1. Move $20/day to the founder reel
- 2. Switch off the product close-up
- 3. Checkout drop-off is up, check shipping costs
Results from real ad accounts
Shown as percentages, measured against where each business started.
+16%
Conversion rate
Cost per sale fell 45% and average order value rose 11%, once the owner could see how traffic, conversion and order value work together.
Kiki Seed CrackersEcommerce, New Zealand
Built and sold
Our founder's own ecommerce brand
Rosie started MyTreat with $500 in 2016 and sold it two years and eight months later. She ran its ads with her own money.
Rosie GraystoneFounder and CEO
Case studies
View all case studies
Case study
A Kiwi Art Supplies Retailer
This client is a Kiwi-owned, family-run business that's on a mission to get quality art supplies, markers, fineliners and sketchbooks,...
Case study
Trade Company - Early Results, Strong Start
Some of the best clients to work with are the ones who are brilliant at what they do on the...
Case study
Sales Growth for Iconic NZ Brand
Since 1963, Norsewear has built its name on one simple idea: tough comfort. Made in New Zealand from traceable NZ...
2x
The Marketing Guarantee
A six-month growth roadmap designed to double your monthly revenue. You pay a deposit to begin, and the remaining balance only once we hit the agreed revenue target. The target is based on your average monthly revenue from the three months before we start.
Rather run your own ads?
Learn the same methods our team uses, at your own pace or in a room with us.
The team on your account
“When we agree to work with you, the financial success of your business becomes our problem.”
Rosie Graystone, Founder and CEO
Founder and CEO
Rosie Graystone
Built and sold her own ecommerce brand before starting MyAgency.
Rosie built and scaled MyTreat, an ecommerce subscription business she launched with just $500. It grew to pay a six-figure salary and sold after two years and eight months. That gave MyAgency something many agencies never have: first-hand experience of growing a business from the inside, where ad spend is personal and every marketing decision has a commercial consequence.
"I want your experience with MyAgency to be completely unmatched. From a support perspective, from a financial integrity perspective, and because of the results our team deliver. … When we agree to work with you, the financial success of your business becomes our problem, and we are laser focused on the solution."
Works onStrategyEcommerce growthThe Data Lab
General Manager · Dunedin
Cole Boyes
Turns complex data into clear next steps, and builds the systems behind it.
Cole is our Lead Analyst and Web Developer Integration Specialist, combining deep data expertise with technical web and system integration skills. He turns complex datasets into actionable insights while building and optimising websites and connecting platforms to streamline marketing.
He works with clients across NZ, Australia and the US, designing dashboards, tracking campaign performance and finding ways to improve conversions and ROI. On the technical side he manages website development, Shopify and CMS integrations, and workflow automation.
Works onData Lab dashboardsTrackingShopifyAutomation
Brand Manager
Nicole D'Almeida
Teaches clients exactly what drives results in Meta ads.
Nicole combines strategic thinking, hands-on execution and the ability to clearly teach what actually drives results. With extensive experience managing multi-layered Meta campaigns across top, middle and bottom of funnel audiences, she knows how to move people from awareness through to conversion.
What sets Nicole apart is how she translates complex ad strategy into clear, practical steps that clients can confidently implement themselves, balancing data with messaging and content that resonates.
Works onMeta adsTrainingMessagingCreative
Development · Wānaka
Anthony Grant
Builds the software, automation and AI systems that help businesses scale.
Anthony is our digital product engineer, specialising in software, automation and AI-driven systems. With a foundation in product management, he starts every project with the business problem, not the technology, so solutions are practical and commercially focused.
He works end to end across web apps, mobile apps, SaaS platforms and automation, creating tools that streamline operations, improve lead conversion and connect marketing directly to revenue.
Works onWeb appsAutomationAI systems
Marketing Assistant · Dunedin
Robbie MacGregor
Brings an analytical, people-first approach to marketing strategy.
Robbie brings a strong academic foundation, commercial awareness and a calm, people-first approach. He is completing a Master's in Marketing at the University of Otago, with research into how brand value can be quantified using human values and sentiment analysis.
He supports the wider team across marketing tasks, data interpretation and campaign coordination.
Works onMarketing strategyData interpretationCampaign coordination
Questions about Meta ads management
Can't see yours? Call 027 244 0074 or book a meeting.
Book a meetingIs ad spend included in the price?
No. You pay Meta directly for ad spend, on your own card, so you can see every dollar. Our fee covers the management.
Is there a minimum term?
Mini Meta Ads and Developer Lead Generation have no minimum term. The Meta Growth Package has a three-month minimum, because testing takes a few rounds before the results settle.
Do I need to supply photos and video?
For Mini Meta Ads, yes: usually 2–3 short videos, 2–4 carousel posts and 2–4 hero images. We'll review your existing content first and tell you what's usable. The Growth and Developer packages include creative work.
How will I know if it's working?
You're added to the Data Lab from the start. Each week you get your key numbers, including cost per sale and revenue, plus the actions we'd take next.
Can you work with my existing ad account?
Yes. We'll audit what's running, keep what's working and fix the tracking before making changes.
Find out what your ads should be earning.
Send us your details. One of the team will come back with where we'd start, which package fits, and a ranged estimate.
Or call Rosie's team on 027 244 0074, or book a meeting.