Nicole brings strategic thinking, hands-on execution, and the ability to clearly teach what actually drives results. With a extensive experience managing multi-layered Meta campaigns across top, middle, and bottom of funnel audiences, she understands how to build campaigns that move people from awareness through to conversion.

What sets Nicole apart is her ability to translate complex ad strategy into clear, practical steps that clients can confidently implement themselves. She brings a strong balance of data and creativity, ensuring campaigns are not only structured correctly, but also driven by messaging and content that resonates.

Cole supports the setup and structure of your Meta assets, he checks everything is technically sound, connected, and built for accurate performance tracking from the outset. As our Lead Analyst and Web Developer Integration Specialist, he brings a deep understanding of how data, platforms, and systems need to work together to support effective marketing.

His role is to make sure nothing is missed behind the scenes. From Meta Pixel setup and event tracking through to website integrations and conversion pathways, Cole makes sure your account is configured correctly so the data you are seeing is reliable and actionable. This is critical in a training environment, as it gives you confidence that the decisions you are making are based on accurate information.