Six stages, from finding your real sales target to scaling what works. Every stage is measured, so you can see what’s working and what we change next.
A lack of clear sales targets is usually our starting point. When a client comes to us wanting to increase sales, we begin by meeting with them to discuss their challenges and goals. We work with you to forecast sales by line item and break these down by sales channel, then review the data to see what is working and what isn't.
How much traffic you need to hit the target. With access to your data, we analyse traffic quality, website conversion rates and the gap between current and required traffic. That tells us the volume of traffic needed to hit your sales targets, and we build a strategy with you to test different ways of driving it.
Ads first, because they produce sales and data fastest. Our priority is getting ads live. Turning ads on can generate immediate sales, and it gives us conversion data straight away. If your website needs a lead form, our dev team builds it while the creative team prepares the ads.
Traffic only counts if it converts. Once ads are live, we look for the friction that stops visitors buying or enquiring. Heatmaps, session data and bounce rates show which pages need work. We change one thing at a time, measure it, and roll back anything that hurts sales.
More traffic from sources you don’t pay for per click. With ads running, we turn to other traffic sources. Over two to four weeks we send you the fixes we find, analyse your search data, and meet with you to choose target keywords before rolling out the SEO updates. Meanwhile the team uses early ad data to plan more video, organic posts, stories and emails.
Weekly progress against your targets. Our internal system tracks progress every week, so we can react to the market during the month instead of waiting for a report. You can see how we are tracking against traffic targets and whether conversion rates are holding, rising or falling.
A typical rollout once the strategy is agreed.
Full ad optimisation can take up to 12 weeks.
Six weeks of traffic gives us enough data to answer four questions.
Whether you’re on track to hit your sales growth targets
Whether website improvements are needed to lift conversions
The investment needed to reach your targets at the current growth rate
Any changes needed to your external messaging
The questions on our enquiry forms, explained.
Targets let us set realistic KPIs and measure how well each channel performs, so we can spot growth opportunities and lift conversion rates.
Also called customer acquisition cost: the total spent on marketing and sales, divided by the number of new customers in a period.
Knowing how many sales you want a year lets us work backwards to the traffic, engagement and leads needed to get there.
Whether a conversation happens before a sale changes the marketing approach, so we match it to your business model and customer journey.
High-quality visuals drive results. If you have them, we build them in. If you don’t, we’ll tell you what’s needed.
Revenue over $20,000 a year tells us whether you need foundations or scaling and conversion work. Reviews and testimonials tell us what trust assets you already have.
With Analytics in place, we read your history for trends. Without it, we start from your website dashboard while we set Analytics up.
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Tell us where you're stuck and we'll come back with where we'd start.
Or call Rosie's team on 027 244 0074, or book a meeting.