Position your business competitively; get increased website traffic, higher conversion rates, stronger customer relationships, and develop a brand you can be proud of within your industry.
One of the most exciting aspects of a marketing strategy is the ability to map out revenue and cost opportunities across the year. It allows you to refine expenses where needed while also identifying what’s possible for growth. When faced with a $50,000 marketing investment, the decision can feel overwhelming. However, when viewed in the context of a $400,000+ annual sales projection, it shifts from being a daunting expense to a strategic investment that drives measurable returns.
For businesses with limited resources, investing in marketing can feel like a significant challenge, but avoiding it can also limit growth potential. By proactively planning for expansion and developing a clear strategy, you create a roadmap for achieving the traffic and conversions necessary to meet your sales goals. Instead of feeling uncertain, a defined strategy makes growth tangible, achievable, and even exciting!
A strong marketing strategy helps to make sure that resources (both time and budget) are allocated efficiently, focusing on the most effective channels and lowest hanging opportunities. It aligns your marketing efforts so that every campaign, piece of content, and customer interaction contributes to measurable success. It improves brand awareness, builds customer trust, and drives engagement. A data-driven approach allows for continuous improvement, helping you adapt to market changes and measure success every month.
Annual Marketing Strategy: 6,370 + GST
Marketing Strategy
Get A Plan To Reach Your Sales Goals
How To Develop A Strategy
To design a strong marketing strategy, start by identifying your revenue streams; direct sales, wholesale, subscriptions, event sales, and other possible channels. Each revenue stream requires a distinct line of communication and messaging to effectively reach the right audience.
Assess your pricing structure by considering your estimated cost per sale, overall costs, and margins. Double-check that you have accounted for 15% GST and ensure you have both a marketing margin and a profit margin built into your strategy.
With these foundations in place, develop a clear plan to take your brand to market by leveraging multiple traffic channels to drive growth.
Each channel represents an opportunity to increase visibility. The key is to make sure all marketing efforts work together cohesively, with messaging that resonates across platforms. Tracking performance data and adjusting tactics accordingly will help optimise traffic flow, which lets you achieve sustained growth and profitability.
Get Fixed Targets To Work Towards!
Forecasting your revenue lines is a powerful way to set your targets and help you move in the direction of achieving them; your session with us will give you the strategy, tools and advice. Together we will pull apart your current customer acquisition process and develop a plan to help you invest time and energy wisely. We know that you are busy, and if you're going to take time out of your business to focus on your marketing, there better be a positive return!!
Don't fly blind, marketing is more fun when you know how (and when you're making more sales!)