Stop guessing. Know exactly where to focus.
A clear strategy shows you where to focus, what to say, and which numbers prove your marketing is working. You leave with a practical, commercially focused plan you can start implementing the same week.
$6,200 + GST annual strategyNot a theory document. A working toolkit.
What your strategy actually contains, all tied back to your revenue targets.
Your 12 months, mapped
Three stages to build the plan, then four quarterly follow-ups to keep you on track.
Your numbers
Historical data, revenue targets, the traffic needed to hit them, your market position and ideal customer.
Your messages
Key messages across ads, social and website, mapped to each stage of the funnel.
Your channels
How to approach SEO, paid ads, social, email and more, with examples and where to spend time and budget.
Quarterly follow-ups
Four meetings through the year to review progress, answer questions and keep implementation on track.
Move people through a journey, not shout at strangers.
Meta ads underperform when every ad asks for the sale. Your strategy maps your key messages to each layer of the funnel, and builds retention in from the start: welcome, abandoned cart and post-purchase emails, remarketing, and loyalty pathways.
Our strategy services
Annual Strategy
A comprehensive marketing strategy: your key channels, messaging and targets, and exactly what needs to happen to hit your sales goals.
Get startedStrategy + Implementation
We don't just plan, we implement: executing your messaging and website improvements, with a clear structure across Meta ads, content and conversion.
Book a discovery callMonthly Growth Mentorship
A collaborative, data-led approach: we review performance with you each month, identify opportunities and guide your next moves.
See the Data LabRecent work
All case studies →
A Kiwi Art Supplies Retailer
This client is a Kiwi-owned, family-run business that's on a mission to get quality art supplies, markers, fineliners and sketchbooks, into the...
Trade Company - Early Results, Strong Start
Some of the best clients to work with are the ones who are brilliant at what they do on the tools, but...
Sales Growth for Iconic NZ Brand
Since 1963, Norsewear has built its name on one simple idea: tough comfort. Made in New Zealand from traceable NZ wool, Norsewear's...
Strategy questions
Can't see yours? Call 027 244 0074 or book a meeting.
What is included in a Marketing Strategy?
A working toolkit: audience segments mapped and prioritised, 8 to 10 key messages ready to use across ads, emails and website, example ad captions, email automations, social posts and blog frameworks, a funnel map, and a reporting framework. Everything connects back to your revenue targets.
Who is a Marketing Strategy for?
Business owners who want clarity on what to focus on, what to improve, and how marketing should connect back to revenue, leads or bookings. Especially useful if you feel you're doing "bits and pieces" of marketing without a clear plan.
What happens in the discovery meeting?
We learn about your business, goals, market, customers, products, services, capacity, challenges and direction, so the strategy reflects the real-world needs of your business.
Why do you need access to my platforms?
We use your data, such as Google Analytics, ads, email, website, booking, sales or lead data, to understand what drives action, where people drop off and what opportunities exist.
Is the strategy done for me or with me?
Co-authored with you. We bring the marketing, data and strategy experience; your input is essential because you know your business, customers, capacity and goals.
Does the strategy include implementation?
The strategy is the plan. Implementation can be provided through ongoing support, package work or hourly support. Strategy + Implementation includes executing your messaging and website improvements.
What is forecasting?
A data-driven projection of expected sales, leads, bookings or revenue over a period, showing what is realistic, what is possible and what actions may be needed to reach your targets.
How accurate is a forecast?
A forecast is not a guarantee. It is a planning tool based on the data and assumptions available at the time, and should be reviewed as real results come in.
Is forecasting only for ecommerce?
No. It works for ecommerce, service, lead generation, booking-based and product-based businesses. The model changes with how your business makes money.
Get a plan you can start this week.
Tell us about your business and goals. We'll book a discovery call and show you how the strategy would work for you.
Or call Rosie's team on 027 244 0074, or book a meeting.