Turning Ideas Into Action

When you know your marketing could be working harder, but you’re not sure what to focus on first, a strategy session gives you the clarity to move forward with confidence. Our Marketing Strategy Sessions are designed to help you understand where your business is at, identify the biggest opportunities for growth, and create a practical plan that connects your goals, audience, messaging, content, website, advertising, and data.

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Forecasting

1.Planning Stage

We start by understanding your numbers and defining what success looks like.

This stage focuses on reviewing historical data, forecasting your revenue targets, identifying how much traffic is required to achieve them, and analysing your current performance. We determine your market position, ideal customer, and where the biggest opportunities sit.

Messaging

2.Market Positioning

Once the numbers are clear, we build the messaging that drives action.

We define your key messages across your ads, social media, and website, ensuring they align with each stage of the funnel. From top-of-funnel awareness through to middle and bottom-of-funnel conversion, every touchpoint is mapped to guide your audience toward a purchase.

Approach

3.The Action Plan

This is where strategy becomes practical.

We provide a clear, actionable plan outlining how to approach each traffic channel, including SEO, paid ads, social media, email marketing, and more. You’ll receive examples and guidance on what to do, how to do it, and where to focus your time and budget.

Marketing Strategy FAQs

What is included in a Marketing Strategy?

A MyAgency Marketing Strategy will include forecasting and target setting, target audience analysis, key message planning, product or service review, marketing funnel review, customer journey mapping, marketing asset review, activity planning and example content ideas. The goal is to give you a clear, practical plan for how to grow your business with better structure and decision-making.

Who is a Marketing Strategy for?

A Marketing Strategy is for business owners who want more clarity around what to focus on, what needs to improve, and how their marketing activity should connect back to revenue, leads or bookings. It is especially useful if you feel like you are doing “bits and pieces” of marketing without a clear plan.

What happens in the discovery meeting?

The discovery meeting is where we learn about your business, goals, market, customers, products, services, capacity, challenges and future direction. This helps us make sure the strategy reflects the real-world needs of your business, not just what the data shows on paper.

Why do you need access to my platforms?

We use your data to understand how your marketing is currently performing. This may include Google Analytics, Google Ads, Meta Ads, email marketing, website, booking, sales or lead data. This helps us understand what is driving action, where people are dropping off, and what opportunities exist.

How involved do I need to be?

You need to be involved enough to help us understand your business properly. We will ask questions, review assumptions with you, and get your feedback on key messages, audiences, goals and recommendations before the strategy is finalised

Is the strategy done for me or with me?

The strategy is co-authored with you. We bring the marketing, data and strategy experience, but your input is essential because you understand your business, customers, capacity and goals.

What do I receive at the end?

You receive a clear strategy that outlines your goals, target audience, key messages, marketing funnel, recommended activity, and what needs to happen next. The aim is for you to know what you can do yourself, what needs expert support, and what will best support growth.

Does the strategy include implementation?

The strategy itself is the plan. Implementation can be provided separately through ongoing support, package work or hourly support, depending on what is required.

What happens after the strategy is presented?

Once your strategy is presented, you may need time to review and absorb the recommendations. A follow-up meeting can be arranged if you have questions or want to talk through next steps. Additional support beyond the included process is charged separately.

Forecasting FAQs

What is forecasting?

Forecasting gives you a data-driven projection of your expected sales, leads, bookings or revenue over a period of time. It helps you understand what is realistic, what is possible, and what actions may be required to reach your targets.

Why is forecasting part of the strategy process?

Forecasting helps make the strategy more commercially grounded. Instead of planning marketing based on vague goals, we look at numbers such as traffic, conversion rates, average order value, cost per lead, sales targets, fixed costs, variable costs and capacity, so the strategy is connected to real business outcomes.

What does a forecast show?

A forecast can show predicted sales numbers, key drivers of growth, risks, opportunities and recommended actions to stay on track. It can also help identify whether your current pricing, margins, traffic or conversion rates can realistically support your growth goals.

How accurate is a forecast?

A forecast is not a guarantee. It is a planning tool based on the data and assumptions available at the time. The more accurate your data is, the more useful the forecast becomes. It should be reviewed and updated as real results come in.

What information do you need to build a forecast?

We may need access to sales history, website data, traffic sources, product or service performance, customer behaviour, seasonality, margins, pricing, lead data, booking data and any relevant business context.

Can forecasting help me understand what marketing spend I need?

Yes. Forecasting can help estimate the level of traffic, leads, bookings or sales needed to reach your goals. From there, we can consider what marketing activity and budget may be required to support those targets.

Is forecasting only for ecommerce businesses?

No. Forecasting can be useful for ecommerce, service businesses, lead generation businesses, booking-based businesses and product-based businesses. The model changes depending on how your business makes money.

Our Strategy Services

  • Annual Strategy

    A comprehensive marketing strategy designed to give you clarity on how to reach your audience, drive traffic, and convert that traffic into revenue. We map out your key channels, messaging, and targets, identifying exactly what needs to happen to achieve your sales goals. You’ll walk away with a clear, actionable plan that aligns your marketing activity with measurable outcomes.

    $4,200 + GST

    Get Started 

  • Strategy + Implementation

    We don’t just plan, we implement. This package focuses on executing your messaging and website improvements to ensure your strategy translates into real results. With a clear structure across Meta Ads, content, and conversion, we build the foundations needed to drive consistent sales and growth.

    $7,200 + GST

    Book A Discovery Call 

  • Monthly Growth Mentorship

    A collaborative, data-led approach to marketing. We work with you each month to review performance, identify opportunities, and guide your next moves, ensuring your marketing is aligned to your revenue targets and continuously improving.

    $1,240

    The Data Lab