−58%
Cost per sale
For US-based Poppy Monk, we sharpened the messaging, brought in better quality traffic and made the website easier to buy from.
Poppy Monk NeedlepointEcommerce, United States
Half price
Step-by-step instructionsPlus best practices you can put to work straight away.
DIY Guide
Short on time?Have our team do it for you
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DIY Email Marketing Guide
$17.25$34.50Save 50%
Sent to your inboxYour guide arrives by email after checkout.
Secure checkoutShopify checkout, Shop Pay and cards.
Written in New ZealandBy the MyAgency team.
tipTick "Turn on marketing emails" at checkout so your guide lands in your inbox, not spam.
Short on time?Have our team do it for you
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What the guide covers
Everything in this guide, straight from the product listing. Step-by-step, at your own pace.
Email marketing is one of the most powerful tools for small businesses.
For one, it’s often easier to convert than other channels. Even if you’re working with a low budget, you can focus on capturing customer details and nurturing them over time, turning interest into sales without constantly paying for traffic.
It’s also something you can manage yourself. Thanks to huge improvements in technology and AI since 2023, email marketing is now easier than ever to set up and run in-house.
For businesses that are too busy, we do offer done-for-you email marketing. But increasingly, our focus is on helping clients build strong automations, reducing reliance on constant campaigns and allowing you to send more personalised, relevant content based on user behaviour.
If you follow us on Instagram, you’ve probably heard me say it… For many of our clients, the most consistent sales come from email.
Because emails land directly in your customer’s inbox.
No algorithm. No pay-to-play. Just direct access to your audience.
What You’ll Learn in Our Email Marketing Guide
If you want to get started yourself, we’ve created a step-by-step guide to help you build your own system, including how to connect it to your WIX, Shopify, WordPress, or Squarespace website for seamless integration.
Inside the guide, you’ll learn:
- How to write effective marketing emails
- List-building strategies to grow your audience
- Content and messaging recommendations
- How to design eye-catching templates
- Segmentation and personalisation techniques
- How to set up automations
- Tracking and analytics
- Customer engagement and retention strategies
Your email list is one of the only marketing assets you truly own.
When done right, it becomes a consistent, scalable revenue channel that supports your wider marketing, not something you rely on last minute.
Our Email Marketing Guide is a pathway to building campaigns that actually drive results.
Written by the team behind marketing for these brands
Results from our team's ad accounts
Shown as percentages, measured against where each business started.
+16%
Conversion rate
Cost per sale fell 45% and average order value rose 11%, once the owner could see how traffic, conversion and order value work together.
Kiki Seed CrackersEcommerce, New Zealand
Built and sold
Our founder's own ecommerce brand
Rosie started MyTreat with $500 in 2016 and sold it two years and eight months later. She ran its ads with her own money.
Rosie GraystoneFounder and CEO
Start here, step up when you're ready
When you want more help, here's where to go next.
Do it yourself
DIY Guides
$17.25 each
Normally $34.50
- Step-by-step guides
- Go at your own pace
Know your numbers
Data Lab Reporting
$99 + GST / month
3-month term, or $229 month to month
- Your live dashboard
- Weekly email of what to fix
- Free guides for members
Grow with a strategist
Data Lab Mentorship
$1,240 + GST / month
Weekly sessions with your strategist
- Everything in Reporting
- We work through your data each week
- A clear plan of what to do next
Hand it over
Done-for-you marketing
Quoted
Ranged estimate with a ceiling
- Meta and Google ads
- SEO and AI search
- Websites, email, content
Prices in NZD. Ad spend is extra and paid directly to the platform.
Questions before you buy
Can't see your question? Call us on 027 244 0074 or send a message.
Ask the teamHow do I get the guide?
We email it to you after checkout. Tick "Turn on marketing emails" at checkout so it lands in your inbox.
Do I need a discount code for the half price offer?
No. The discount applies at checkout automatically.
Can your team do it for me instead?
Yes. See our services or get a quote.
Rather we did it for you?
Tell us where your marketing is stuck. One of the team will come back with where we'd start and a ranged estimate.
Or call Rosie's team on 027 244 0074, or book a meeting.