REVENUE TARGETS
Understanding your revenue targets is a crucial step in aligning marketing strategies with your business objectives. Targets allow us to set realistic key performance indicators (KPIs) and measure the effectiveness of different channels. This data-driven approach helps us to identify opportunities for growth, optimise conversion rates, and make informed decisions to support sustainable business success.
COST PER CUSTOMER
Cost per customer, also known as customer acquisition cost (CAC), is the amount you spend to acquire a new customer. It is calculated by dividing the total cost of marketing and sales efforts by the number of new customers gained within a specific period.
NUMBER OF ANNUAL SALES
Understanding how many sales you want to make in a year is essential because we can work backwards to determine how much traffic, engagement, and lead generation are needed to achieve those sales. It helps us calculate key metrics such as conversion rates, lead volume, and the marketing activity required to reach those goals efficiently.
SALES PROCESS
We ask whether a conversation is required before a transaction because it helps tailor the marketing approach, and make sure that marketing activities align with your business model, customer journey, and ultimate revenue goals.
PROFESSIONAL VIDEO OR PHOTOGRAPHY
We ask whether you have professional video or photography because high-quality visuals are crucial for effective marketing. If you already have professional assets, we can incorporate them into the marketing strategy to ensure consistency and authenticity. If you don’t, or if you are unsure about the suitability of the existing content, we can guide you on what’s needed to elevate your opportunities for revenue growth.
YOUR POSITION
We ask whether you currently generate more than $20,000 a year to assess if you need foundational support, or more advanced tactics like scaling and conversion optimisation. Asking about customer reviews or testimonials lets us know if you have thee assets needed for building trust. If a business has strong testimonials, we can incorporate them into marketing materials to enhance credibility.
GOOGLE ANALYTICS
Having access to this data allows us to make informed decisions, optimise strategies, and measure metrics such as traffic, engagement, and conversion rates. If you already have Google Analytics set up, we can analyse historical data to identify trends and areas for improvement. If not, we can guide you in identifying some data on your website dashboard that helps us get started while we set up Google Analytics to measure all future activities.
THE DATA TEST
The test has a minimum investment of $40 per day (+GST) and provides a controlled environment to assess the impact of digital marketing on sales performance, allowing us to refine targeting, messaging, and conversion strategies. The minimum sales expectations are determined based on the client’s specific goals, industry, and past performance, ensuring realistic and measurable outcomes.