Ecommerce, United States
Poppy Monk Needlepoint
Sustainable growth built on understanding the customer journey, from first touch through to repeat purchase. Now focused on protecting margin while scaling.
−58%Cost per sale
The Data Lab
See exactly where your sales are slipping away.
The Data Lab brings all your marketing data together, shows you where you can make the biggest impact, and gives you clear, step-by-step recommendations on what to do next.
Reporting from $99 + GST a month. Mentorship with a strategist $1,240 + GST a month.
your funnel, every week
The Data Lab separates the numbers from the creative. Whether you handle your own content, work with an agency, or want us to take it on, the data pinpoints the exact step in the funnel to focus on, so your creative energy goes where it counts.
Brands we've helped grow
What's inside the Data Lab
Four things you get from the first week, whichever option you choose.
Find what's holding you back
The Data Lab turns complex numbers into clear insights: where your business is performing well, and where sales may be slipping away.
Low email engagement
See whether your list is earning its keep, and what share of revenue email should be driving.
High bounce rates
Spot the pages and funnel steps where visitors leave, so you know exactly what to fix first.
Relying on one channel
Check how much of your business rests on one source of traffic, before an algorithm change does it for you.
Pick your Data Lab
Do it yourself, see it all in the app, or work through it every week with a strategist.
Do it yourself
Manual Reporting
A reporting template and step-by-step guide to track your own conversion rates, funnel, cost per result and key metrics.
$17.25 once
The Reporting Tool, normally $34.50.
- Ready-to-use reporting template
- Step-by-step instructions
- Track your full funnel yourself
Most supportGrow with a strategist
Data Lab Mentorship
We work through your data together every week: what's happening, what to improve and where to focus next. Hands-on guidance without the cost of full agency management.
$1,240 + GST / month
30 minutes a week, or an hour every two weeks.
- Your Data Lab dashboard and weekly emails
- A dedicated marketing strategist
- Regular check-ins to set priorities
- Practical insights and next steps
- Free DIY guides and resources
Know your numbers
Data Lab Reporting
Access to the reporting platform without weekly sessions or a dedicated strategist. A cost-effective way to manage your marketing with confidence.
$99 + GST / month
On a 3-month sign-up ($297 + GST), or $229 + GST month to month.
- Your own marketing dashboard
- Weekly email with your key numbers
- Built-in insights and funnel tools
- Free DIY guides for members
Prices in NZD, excluding GST. Ads management, email campaigns and hands-on implementation are quoted separately.
How Mentorship works
It's not just reporting. It's guided decision-making and action, week after week.
We connect your data
Traffic, conversion, ad spend and revenue come into the Data Lab, so we see them together.
Your weekly session
Your strategist walks through your dashboard, explains what the numbers mean and agrees your priorities.
Tuesday reviews
Our team reviews Data Lab dashboards every Tuesday, and your weekly email lands with what to focus on.
You act, it compounds
Small, data-led improvements stack into meaningful gains, rather than relying on short-term wins.
2–4 hrsA week, including your session and time implementing agreed actions.
6–12 mthsWhen most businesses see the strongest results, as improvements compound.
What it looks like in practice
Results shown as percentages, measured against where each business started.
Ecommerce, New Zealand
Kiki Seed Crackers
What happens when an owner understands how traffic, conversion and order value work together, and hands work to their own team in a way that keeps results strong.
+16%Conversion rate
−45%Cost per sale
+11%Order value
What clients typically gain
- Clear weekly priorities instead of guesswork
- Stronger conversion across the funnel
- Control and confidence around spend
- Understanding of what drives sales and leads
- Smarter, more intentional growth decisions
Free for members
Every Data Lab member gets our DIY guides free, so you can act on what the numbers show.
How does it work?
Once onboarded, your data is connected into The Data Lab so we can see traffic, conversion, spend and revenue together. On Mentorship, you then work with a dedicated strategist through weekly sessions to review performance, identify priorities and decide what to focus on next.
How much time do I need?
Most Mentorship clients spend two to four hours a week, including the strategy session and time implementing agreed actions. The clearer your data becomes, the more focused your time tends to be.
How long do I need it for?
Most businesses see the strongest results over 6 to 12 months. That allows time to set baselines, implement improvements and see results compound.
How often are the check-ins?
Mentorship can include 30 minutes every week or one hour every two weeks, depending on the setup. Sessions review your dashboard, explain what the numbers mean and agree next steps.
What happens on Tuesdays?
Our team reviews Data Lab dashboards every Tuesday. You also receive weekly email updates with insights, areas to focus on and opportunities to double down on what is working.
Does The Data Lab include ads management?
No. Ongoing Meta or Google Ads setup, optimisation and monitoring are not included unless they are part of a separate ads package.
Do you implement the recommendations for me?
The Data Lab shows you what needs attention and what to prioritise. Hands-on implementation by our team is charged separately unless it is already part of another package.
Who is The Data Lab best suited to?
Business owners or teams who want to understand their marketing performance, make better decisions and act on data rather than guessing.
Stop guessing. Start knowing.
Tell us about your business. One of the team will come back with how we'd connect your data and what you'd see first.
Or call Rosie's team on 027 244 0074, or book a meeting.