About Us
CEO
Rosie Graystone
I want your experience with MyAgency to be completely unmatched. From a support perspective, from a financial integrity perspective, and because of the results our team deliver. I understand there are varying levels of businesses, and we have designed our support to match your objectives and your budget. When we agree to work with you, the financial success of your business becomes our problem, and we are laser focused on the solution.
Lead Analyst
Cole Boyes
Cole Boyes is our Lead Analyst and Web Developer Integration Specialist, combining deep data expertise with technical web and system integration skills. He excels at turning complex datasets into actionable insights while building and optimising websites and connecting platforms to streamline marketing operations.
Based in our South Island office, Cole works closely with clients across NZ, AU & the USA, designing dashboards, tracking campaign performance, and identifying opportunities to improve conversions and ROI. On the technical side, he manages website development, Shopify and CMS integrations, and workflow automation to ensure every digital touchpoint is seamless, efficient, and effective. Cole’s dual focus on data and technology makes him a vital part of the team, helping businesses grow through insight-driven, integrated solutions.
Brand Manager
Nicole D'Almeida
Nicole is a seasoned marketing expert with a strong foundation in content strategy and Meta Ads.
With a BA in Brand Communications and hands-on experience managing multi-layered Meta campaigns across TOF, MOF, and BOF audiences, she brings a data-driven and creative approach to every project.
Nicole has worked with brands in the US, NZ, and beyond, consistently delivering performance-led marketing with heart.
Marketing Specialist
Caray Viegas
Caray is a versatile marketing specialist with hands-on experience across Meta Ads, Shopify development, and creative campaign management. She has a strong track record in producing engaging video content, designing eye-catching graphics, and crafting compelling copy that drives results.
Based in our Auckland office, Caray works closely with our clients, providing tailored support that helps businesses grow and achieve their marketing goals. She also collaborates across the wider MyAgency team, contributing her creative expertise and technical skills to ensure campaigns are effective, cohesive, and aligned with client objectives. Caray’s combination of strategic thinking and practical execution makes her an invaluable part of the team, helping bring ideas to life and delivering measurable impact for every client she supports.
Marketing Assistant
Jungmin Jung
Jungmin is a detail-oriented Marketing Assistant supporting the team across content, campaigns, and day-to-day digital marketing activity.
With hands-on experience in graphic design and marketing roles across Canada and the US, Jungmin brings a strong foundation in social media content creation, campaign planning, website updates, and e-commerce support. She has worked with tools including Shopify, CRM systems, and social media scheduling platforms, and is confident managing product listings and customer-facing digital touchpoints.
Based in Dunedin, Jungmin is known for her strong written communication, calm approach, and willingness to jump in and help where needed.
Marketing Assistant
Robbie MacGregor
Robbie brings a strong academic foundation, commercial awareness, and a calm, people-first approach to his work.
Currently completing a Master’s in Marketing at the University of Otago, Robbie has a solid grounding in marketing strategy, brand equity, and data-informed decision-making. His postgraduate research explores how brand value can be quantified using human values and sentiment analysis, giving him a thoughtful, analytical lens when supporting marketing strategy and performance discussions.
Based in Dunedin, Robbie supports the wider MyAgency team across marketing tasks, data interpretation, and campaign coordination, while continuing to grow his skills as a developing marketing professional.