Not Your Typical Marketing Agency

We have built successful businesses from the ground up, felt the pressure of backing our own decisions, experienced both failure and huge wins, and learned firsthand what it takes to grow something sustainably. Over the years, that experience has shaped a team that leads with both heart and commercial clarity, combining creativity, honesty, and care with a genuine commitment to helping founders move forward.

With a sharper service mix, a highly capable team, better systems, and the development of The Data Lab, we now have access to clearer insights and stronger decision-making than at any other point in our journey. That means every recommendation is more intentional, every action is more informed, and the results we help create are better aligned to real business growth. We are grounded, invested, and deeply passionate about what we do, but we bring more experience, more data, and more capability to the table than ever before.

Before 2016

Long before MyAgency existed, the foundations were already being built. My journey into marketing began at Canterbury University, although I was often more interested in promoting ski and skate events for the student association than sitting in lectures. But the real learning came from getting out into the world and doing the work. Early roles in ski and event marketing taught me the power of branding, promotion, partnerships, and audience connection. There were wins, there were failures, and plenty of trial and error too, including launching a music festival that did not succeed. But that chapter mattered. It built resilience, commercial awareness, and the understanding that real growth rarely comes from theory alone. It comes from testing, learning, and getting back up better than before.

2016 to 2019

This was the chapter that changed everything. During this time, Rosie built and scaled MyTreat, an e-commerce subscription business launched with just $500 and a huge amount of determination. What started as a bold idea quickly became a serious business, eventually paying a six-figure salary and being sold after two years and eight months for nearly half a million dollars. That experience gave MyAgency something many agencies never truly have, first-hand experience of what it means to grow a business from the inside. Ad spend was personal, pressure was real, margins mattered, and every marketing decision had a direct commercial consequence. It was not theory. It was lived experience.

2019 to 2020

After the sale of MyTreat, the focus shifted into consulting and supporting some of the suppliers and brands connected to that business. Based in Cromwell, when COVID arrived, demand for digital marketing support accelerated quickly. Businesses suddenly needed to understand online growth, e-commerce, lead generation, and digital visibility in a way many never had before. That period helped shape the practical, commercially-minded service model MyAgency has became known for.

2021 to 2024

By 2021, the business had grown beyond a solo operation. The team grew, the office grew, and MyAgency reached its largest size to date. We also gained invaluable business knowledge during this chapter, with James Powell and Bryce England investing in the agency after first working with us as clients. They had seen the impact of our work for themselves and believed they could help us build stronger systems, greater efficiencies, and a more scalable business.

At the same time, we were delivering a high volume of organic content and Meta Ads services for a wide range of growing businesses. But with growth came clarity. The biggest client results were not coming from trying to offer everything. They came from combining a laser focus on the data with strong top and bottom of funnel strategy. Organic content still had an important role to play in the middle, but it was no longer the driver of the most meaningful commercial gains.

So we made a deliberate shift. We stopped offering the majority of our services and focused on the small number of things that consistently delivered the strongest outcomes. That decision changed everything. It accelerated our own growth, and more importantly, it accelerated growth for our clients. Many of the businesses that joined us in 2024 are still with us today, having grown from small owner-operated businesses into larger operations with teams, stronger infrastructure, and six-figure monthly revenue.

This chapter gave us more than momentum. It gave us clarity on what we do best and showed us exactly where the future of the agency needed to go.

2025

In 2025, everything changed.

This was the year The Data Lab was developed, a major turning point not just for the business, but for the way clients were supported. The Data Lab created a clearer, smarter way to connect marketing activity to actual business performance, helping clients understand what was working, where the opportunities were, and what needed to happen next.

Working alongside Callaghan Innovation helped reinforce just how special the tool was and what it could mean for both clients and the agency team. This was the shift from being just another marketing agency to becoming a far more strategic growth partner. It changed the conversations, the quality of decisions, and the kind of results the business could help create.

2026

With the opening of the Dunedin office for our dedicated data team, MyAgency are in a new phase. One defined by sharper insight, stronger systems, and a more flexible way of working. By combining data, strategy, education, and execution, we help businesses across New Zealand, Australia, and beyond grow in a way that is both more sustainable and more confident.

At the centre of this is a highly skilled core team. Their capability, and commercial understanding are exceptional. With better access to data and stronger decision-making frameworks, every recommendation is more informed, every action is more intentional, and the results speak for themselves. The work is stronger, the thinking is smarter, and the outcomes are better than ever before.

The Team

CEO

Rosie Graystone

I want your experience with MyAgency to be completely unmatched. From a support perspective, from a financial integrity perspective, and because of the results our team deliver. I understand there are varying levels of businesses, and we have designed our support to match your objectives and your budget. When we agree to work with you, the financial success of your business becomes our problem, and we are laser focused on the solution.

Brand Manager

Nicole D'Almeida

Nicole is the ideal training strategist for Meta Ads clients because she combines strategic thinking, hands-on execution, and the ability to clearly teach what actually drives results. With extensive experience managing multi-layered Meta campaigns across top, middle, and bottom of funnel audiences, she understands how to build campaigns that move people from awareness through to conversion.

What sets Nicole apart is her ability to translate complex ad strategy into clear, practical steps that clients can confidently implement themselves. She brings a strong balance of data and creativity, ensuring campaigns are not only structured correctly, but also driven by messaging and content that resonates.

Lead Data Analyst

Cole Boyes

Cole Boyes is our Lead Analyst and Web Developer Integration Specialist, combining deep data expertise with technical web and system integration skills. He excels at turning complex datasets into actionable insights while building and optimising websites and connecting platforms to streamline marketing operations.

Based in our South Island office, Cole works closely with clients across NZ, AU & the USA, designing dashboards, tracking campaign performance, and identifying opportunities to improve conversions and ROI. On the technical side, he manages website development, Shopify and CMS integrations, and workflow automation to ensure every digital touchpoint is seamless, efficient, and effective. Cole’s dual focus on data and technology makes him a vital part of the team, helping businesses grow through insight-driven, integrated solutions.

Development

Anthony Grant

Anthony is our digital product engineer based in Wānaka, specialising in building software, automation, and AI-driven systems that help businesses scale efficiently. With a foundation in product management, Anthony approaches every project by starting with the business problem, not the technology, ensuring solutions are practical, effective, and commercially focused.

He works end-to-end across web apps, mobile apps, SaaS platforms, and automation systems, creating tools that streamline operations, improve lead conversion, and connect marketing directly to revenue. Anthony brings a results-driven approach to every build, delivering systems that save time, reduce manual work, and drive measurable growth.

Marketing Assistant

Robbie MacGregor

Robbie brings a strong academic foundation, commercial awareness, and a calm, people-first approach to his work.

Currently completing a Master’s in Marketing at the University of Otago, Robbie has a solid grounding in marketing strategy, brand equity, and data-informed decision-making. His postgraduate research explores how brand value can be quantified using human values and sentiment analysis, giving him a thoughtful, analytical lens when supporting marketing strategy and performance discussions.

Based in Dunedin, Robbie supports the wider MyAgency team across marketing tasks, data interpretation, and campaign coordination, while continuing to grow his skills as a developing marketing professional.

Marketing Assistant

Jungmin Jung

Jungmin is a detail-oriented Marketing Assistant supporting the team across content, campaigns, and day-to-day digital marketing activity.

With hands-on experience in graphic design and marketing roles across Canada and the US, Jungmin brings a strong foundation in social media content creation, campaign planning, website updates, and e-commerce support. She has worked with tools including Shopify, CRM systems, and social media scheduling platforms, and is confident managing product listings and customer-facing digital touchpoints.

Based in Dunedin, Jungmin is known for her strong written communication, calm approach, and willingness to jump in and help where needed.

Meta Ads & Content

Caray Viegas

Caray is a Meta Ads & Content Specialist with a strong focus on creating campaigns that not only look good but deliver real results. She brings hands-on experience across paid social strategy, content creation, and campaign execution, combining creative thinking with a clear understanding of what drives performance.

With a proven ability to produce engaging video content, eye-catching graphics, and high-converting ad copy, Caray plays a key role in building and optimising campaigns across Meta. Her work is grounded in performance, ensuring every piece of content aligns with campaign objectives and contributes to measurable outcomes.

Caray’s strength lies in bridging the gap between creative and performance, bringing ideas to life in a way that drives results and supports long-term growth.

Our Results

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