−58%
Cost per sale
For US-based Poppy Monk, we sharpened the messaging, brought in better quality traffic and made the website easier to buy from.
Poppy Monk NeedlepointEcommerce, United States
How we got here
From promoting ski events to building a data team. Each chapter changed how we work with clients today.
Before 2016Where it started
Ski fields, events and a festival that failed
Long before MyAgency existed, the foundations were already being built. My journey into marketing began at Canterbury University, although I was often more interested in promoting ski and skate events for the student association than sitting in lectures. But the real learning came from getting out into the world and doing the work.
Early roles in ski and event marketing taught me the power of branding, promotion, partnerships, and audience connection. There were wins, there were failures, and plenty of trial and error too, including launching a music festival that did not succeed.
Real growth rarely comes from theory alone. It comes from testing, learning, and getting back up better than before.
2016–2019MyTreat
Building and selling an ecommerce brand
This was the chapter that changed everything. Rosie built and scaled MyTreat, an e-commerce subscription business launched with just $500 and a huge amount of determination. What started as a bold idea quickly became a serious business, eventually paying a six-figure salary and being sold after two years and eight months for nearly half a million dollars.
That experience gave MyAgency something many agencies never truly have: first-hand experience of what it means to grow a business from the inside.
Ad spend was personal, pressure was real, margins mattered, and every marketing decision had a direct commercial consequence.
2019–2020The first clients
Consulting, then COVID
After the sale of MyTreat, the focus shifted into consulting and supporting some of the suppliers and brands connected to that business. Based in Cromwell, when COVID arrived, demand for digital marketing support accelerated quickly.
Businesses suddenly needed to understand online growth, e-commerce, lead generation, and digital visibility in a way many never had before. That period helped shape the practical, commercially-minded service model MyAgency has become known for.
2021–2024Growth, then focus
A bigger team, then fewer, better services
By 2021, the business had grown beyond a solo operation. The team grew, the office grew, and MyAgency reached its largest size to date. James Powell and Bryce England invested in the agency after first working with us as clients. They had seen the impact of our work for themselves.
With growth came clarity. The biggest client results were not coming from trying to offer everything. They came from combining a laser focus on the data with strong top and bottom of funnel strategy. So we made a deliberate shift: we stopped offering the majority of our services and focused on the small number of things that consistently delivered the strongest outcomes.
Many of the businesses that joined us in 2024 are still with us today, having grown into larger operations with six-figure monthly revenue.
2025The Data Lab
From marketing agency to growth partner
This was the year The Data Lab was developed, a major turning point not just for the business, but for the way clients were supported. It created a clearer, smarter way to connect marketing activity to actual business performance: what was working, where the opportunities were, and what needed to happen next.
Working alongside Callaghan Innovation helped reinforce just how special the tool was, for clients and for our team.
It changed the conversations, the quality of decisions, and the kind of results we could help create.
2026Today
A Dunedin office for the data team
With the opening of the Dunedin office for our dedicated data team, MyAgency is in a new phase, defined by sharper insight, stronger systems, and a more flexible way of working.
By combining data, strategy, education, and execution, we help businesses across New Zealand, Australia, and beyond grow in a way that is both more sustainable and more confident.
