Our Property Developer Lead Generation Package is a fully managed Meta ads solution designed specifically for property developers, real estate teams, and project partners selling land, house and land packages, apartments, townhouses, or off-plan developments.

We manage the campaign from end to end, including campaign strategy, landing page development, ad copy, creative direction, campaign setup, tracking, optimisation and reporting. The goal is to generate qualified enquiries from people actively interested in the development

This package is for property developers, real estate agents, project marketers and sales teams who need a structured lead generation campaign for a specific development or property project.

It is especially useful when you want to promote:

• Land for sale
• House and land packages
• Off-plan apartments
• Townhouse developments
• New subdivisions
• Lifestyle or investment property opportunities
• Local or offshore buyer campaigns

Technically, we can get started with just the property address.

From there, our team can research the location, build the campaign structure, create the landing page, and develop the ad creative. However, the more assets you can provide, the stronger the campaign can be.

Helpful assets include:

• Renders
• Floor plans
• Site plans
• Property images
• Video footage
• Development details
• Pricing or price indications
• Location highlights
• Buyer information packs
• Existing brochures
• Build progress footage
• Lifestyle or suburb imagery

We will provide a Dropbox link so everything can be uploaded in one place.

No. A landing page is included in the setup and first month fee.

If you already have a landing page, we may be able to use it, provided we can install the required tracking, including the Meta Pixel and Google Analytics where needed. If the existing page needs improvements to support conversions, we will make recommendations before or during the campaign.

The setup and first month includes the key foundations needed to launch the campaign properly. This includes landing page development, creative asset development, ad copywriting, campaign setup, tracking requirements, and preparing the campaign for launch.

The first month is focused on building the right structure, getting the campaign live, and starting to gather data around which creative, messaging, audiences and landing page elements are driving the strongest enquiries

After the first month, the campaign moves into ongoing management and optimisation. This includes reviewing campaign performance, refining creative, monitoring lead quality, adjusting messaging where needed, and using the data to improve results over time.

The ongoing monthly fee is designed to keep the campaign active, monitored and improving, rather than simply setting the ads live and leaving them.

Yes. Creative asset development is included.

We work with the assets you provide, such as renders, plans, images, video, site footage or build progress content, and turn them into campaign creative. If limited assets are available, we can still build a campaign, but more content gives us more room to test different angles and improve performance.

All creative we produce can also be supplied back to your team for use across organic social media channels. This helps keep the project visible across both paid and organic platforms.

Yes. This package is outcome-focused and includes content optimisation.

That means we do not just write one version of an ad and leave it there. We review what is performing, refine messaging, adjust creative angles, and continue improving the campaign based on the data we are seeing.

No, organic social media posting is not included in the package.

However, we strongly recommend maintaining consistent organic posting alongside the ads, especially stories and reels. This helps strengthen the campaign by increasing visibility, trust and recognition around the development.

Any organic social media planning, posting or community management can be quoted separately.

Your campaign is managed by the MyAgency team, with input across strategy, copywriting, creative, landing page development, campaign setup, data review and optimisation.

This is not a one-person campaign. The package is structured so the campaign benefits from our wider team’s experience across property, Meta ads, landing pages, creative testing and lead generation.

A strong landing page gives potential buyers a clear place to learn about the development and take action.

Instead of sending ad traffic to a general website page, we build or refine a focused landing page that supports the campaign objective. This helps keep the message clear, makes the enquiry process easier, and gives us better data around what is converting.

Tracking allows us to understand what happens after someone clicks on the ad.

For property campaigns, this may include tracking landing page visits, form submissions, thank you page views, and enquiry actions. Tools such as the Meta Pixel and Google Analytics help us see whether the campaign is generating meaningful interest, not just clicks. This allows us to optimise the campaign and report on performance more accurately.

No

This depends on the campaign setup.

We can run ads through our structure or, in some cases, through your own Meta account. We will confirm the best setup during onboarding based on your existing assets, tracking requirements and account structure.

Ad spend is additional and paid directly to Meta.

The right budget depends on the project, location, lead targets and campaign urgency. As a general guide, a higher daily budget allows for more aggressive lead generation, while a smaller daily budget can still support steady results over time.

Yes. The package can be used for local, national or international buyer campaigns, depending on the project and buyer strategy.

For international or offshore buyer campaigns, we will consider the audience, messaging, location appeal, investment angle and campaign structure carefully so the ads are speaking to the right people.

Launch timing depends on how quickly we receive the required assets, tracking access and approvals.

If assets, landing page requirements and tracking are straightforward, campaigns can often be prepared and launched quickly. If we need to build a landing page, source content, clarify project details or coordinate with a website team, this may take longer.

Yes. We are used to working with limited assets and can still create effective campaigns when needed.

That said, the more content we have, the more dynamic the campaign can be. Renders, plans, video, location footage and development information allow us to test stronger creative angles and usually support better campaign performance.

No campaign can guarantee a specific number of leads, but this package is designed to give the campaign the strongest possible foundation.

We focus on building the right landing page, creating strong ad creative, setting up tracking properly, testing different messages, and using the data to improve performance. The goal is to generate qualified enquiries and reduce wasted ad spend over time.

This package is specific to property developer lead generation.

Unlike a general Meta ads package, this includes the property-specific campaign structure, landing page development, creative asset development and messaging needed to promote a defined property project. It is built for developments where the goal is to generate enquiry from interested buyers, not simply drive general brand awareness