INSIGHTS

It tells you if your marketing is profitable... Cost per Customer, also known as Customer Acquisition Cost, is one of the clearest measures of whether your marketing spend is paying off....

Low conversions are costing you more than you think. You can drive all the traffic in the world to your website, but if visitors don’t convert into leads or customers,...

Your website might have strong traffic and even a high average order value (AOV), but if your conversion rate is low, revenue growth will always feel like an uphill battle....

Running ads isn’t just about setting a budget and letting it roll. The best marketers treat ad accounts like living, breathing ecosystems, constantly checking which campaigns are pulling their weight,...

When it comes to building a sustainable online presence, many businesses focus on the headline metrics: likes, comments, followers. But if you look a little deeper, there’s one number that...

I posted some stories last week helping people understand how to measure the conversion rate from each product and the feedback I have had is LOTS of you would like...

If you've ever had to retrieve access to your Meta Business Suite, you’ll know it can be a real ball ache. For something that is supposed to make life easier,...

Driving high-quality traffic to your website will help your website convert. There is however, quite a journey to understand how your website performs! When we start with a client we...