Turning Data into Growth

This client partnered with us to better understand and scale their ecommerce performance. By integrating their data into The Data Lab, we created a single source of truth that brings clarity to their marketing metrics and helps guide decision-making each week.

Together, we review performance, identify opportunities, and set a clear plan to double down on wins. This collaborative approach means the client knows exactly what to focus on, while we continue to fine-tune campaigns to grow sales and traffic.

The Data Journey
90 Days: Establishing the Baseline
Conversion Rate: 7.69%
Average Order Value (AOV): NZ$64.04
Cost per Sale: NZ$13.08
Investment for Extra $1M Sales: NZ$204,263

At this stage, the numbers highlighted good traction but also showed high variability. With a solid conversion rate and an OK cost per sale, the client needed just over NZ$200K in ad spend to generate an extra $1M in sales. This became our starting benchmark.

30 Days: Refining Traffic & Offers
Conversion Rate: 5.54%
AOV: NZ$67.38
Cost per Sale: NZ$12.80
Investment for Extra $1M Sales: NZ$190,001

Here, the conversion rate dipped, but AOV improved through bundling and product recommendations. The biggest win was that the investment needed dropped by NZ$14K, showing that stronger order values offset the conversion drop.

14 Days: Conversion Friction Emerging
Conversion Rate: 4.30%
AOV: NZ$67.61
Cost per Sale: NZ$12.18
Investment for Extra $1M Sales: NZ$180,225

This data highlighted pressure on conversions. Fewer users were completing checkout, but lower CPS meant efficiency gains. Our weekly reviews helped the client prioritise checkout improvements while we doubled down on ads driving higher-value orders.

7 Days: Clear Wins Taking Shape
Conversion Rate: 4.83%
AOV: NZ$68.33
Cost per Sale: NZ$10.59
Investment for Extra $1M Sales: NZ$154,929

This snapshot shows the power of focus. With cost per sale dropping to $10.59 and AOV hitting $68.33, the client now needs ~NZ$50K less in ad spend compared to 90 days ago to achieve the same $1M revenue target.

Collaborative reviews work, it's an opportunity for us to have regular sessions with clients ensure decisions are based on live data. We increased spend on high-performing traffic sources and optimised product bundles, lifting AOV consistently. Continuous analysis of the checkout step helped stabilise conversion after an initial dip and the client has reduced the investment needed for $1M sales by almost 25% in 90 days (NZ$204K → NZ$154K).

The journey from 90 days to 7 days shows measurable impact. By combining The Data Lab’s clarity with a collaborative, action-driven approach, we’ve not only improved performance metrics but also cut the cost of growth significantly. This case shows that when data is reviewed consistently, and wins are doubled down on quickly, revenue growth becomes predictable, sustainable, and more profitable.