INSIGHTS

Planning your content should include looking at the past content which has driven desirable results, as well as opportunities to help you reach your sales or margin objectives. For example,...

Using Instagram Reels for your business is crucial in today's digital landscape. Reels offer a dynamic platform for showcasing your products or services in engaging bite-sized videos that captivate your...

If you have a website that sells products or generates leads then this is a tip that will not only send traffic, but help increase your bottom line.  A consistent...

Over the last six months, I have been out and about, speaking with businesses about The Data Lab, and something funny keeps happening. Everyone says the same thing: “We’re running...

A key message strategy is a planned approach to creating clear and concise messages that effectively communicates the value of your business's product or service to its target audience. It...

High-quality video content is super helpful for businesses aiming to captivate audiences and drive engagement across various platforms. Whether featured on websites, shared organically on social media, or utilised in paid...

We recently launched our SEO Guide and it has been eye opening to talk to business owners who are in the dark when it comes to their data. When we...

Creating a successful online store involves more than just listing products. It requires a strategic approach to structuring your collections to maximise SEO and convert visitors into loyal customers. Shopify,...