The Data Lab brings all your marketing data together, showing you exactly where you can make the biggest impact and delivering clear, step by step recommendations on what to do next.

The beauty of The Data Lab is that it separates the numbers from the creative. Whether you handle your own content, work with an agency, or want us to take it on, the data pinpoints the exact step in the funnel to focus on, so your creative energy goes where it counts.

We turn complex marketing numbers into clear insights that show you where your business is performing well and where sales may be slipping away.

It helps you understand whether low email engagement, high bounce rates or too much reliance on one channel are holding you back, while also pointing to opportunities that bring in qualified leads and sales.

The Data Lab gives you clarity on where to act so you can scale, invest in the right strategies, and grow sales in a way that is both sustainable and profitable.

Data Lab Options

  • Data Lab Mentorship

    A collaborative, data-led marketing support package that pairs you with a strategist who genuinely cares about your business growth. Each week, we work through your data together, helping you understand what’s happening, what to improve, and where to focus next.

    This is hands-on guidance to improve your marketing outcomes and grow your sales, without the cost of full agency management.

    $1,240 + GST per month

  • Data Lab Reporting

    If you want to take control of your marketing and understand your numbers, The Data Lab App Only is designed for you.

    This option gives you access to our reporting platform without weekly sessions or a dedicated strategist, making it a powerful, cost-effective way to manage your marketing with confidence.

    $99 per month (when signing up for 3 months – $297 total)
    or $229 month-to-month

    Find Out More 

  • Manual Reporting

    A practical, DIY reporting solution designed to help you understand your marketing data and take control of your growth. This template and step-by-step guide shows you how to track your conversion rates, funnel performance, cost per result, and key metrics, so you know exactly what’s working and where to focus next. This is a hands-on way to build clarity and improve your marketing outcomes, without relying on ongoing agency support.

    Buy Now 

What Is The Data Lab

  • Your Dashboard

    Your dashboard brings all your marketing data into one place, giving you a clear view of your performance across channels. It shows your key metrics, including traffic, conversion rates, cost per result, and average order value, so you can understand exactly how your marketing is performing and where to focus next.

  • Weekly Emails

    Each week, you’ll receive a breakdown of your key numbers, along with clear, practical insights on what to do next. These emails highlight what’s working, what needs attention, and where the biggest opportunities are, helping you stay consistent and focused on improving results.

  • Insights & Tools

    The Data Lab turns complex data into simple, actionable insights. With built-in tools and analysis, you’ll be guided on how to improve your performance, identify gaps in your funnel, and make better decisions to drive sustainable growth.

  • Free Resources

    Access our growing library of guides, templates, and training designed to help you improve your marketing. From Meta Ads and SEO to website conversion and messaging, these resources give you the tools to take action and build your skills over time.

FREE Resources For Data Lab Members

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The Data Lab FAQ's

How Does It Work?

The Data Lab Mentorship combines your real marketing and sales data with ongoing strategic support. Once onboarded, your data is connected into The Data Lab so we can see traffic, conversion, spend, and revenue together. You’ll then work closely with a dedicated strategist through weekly sessions to review performance, identify priorities, and decide what to focus on next. It’s not just reporting, it’s guided decision-making and action.

How Much Time Do I Need?

Most clients spend two to four hours per week engaging with the mentorship and marketing activities. This includes your weekly strategy session and time implementing agreed actions. The program is designed to fit around running your business, not overwhelm it. The clearer your data becomes, the more focused (and efficient) your time investment tends to be.

How Long Do I Need It For?

Most businesses see the strongest results over a 6-12 month period, as this allows enough time to establish baselines, implement improvements, and see compounding results. Some clients continue longer as an ongoing growth partnership, particularly while scaling or managing increased marketing investment.

What Results Should I Expect

Clients typically gain

  • Clear weekly priorities instead of guesswork
  • Stronger conversion performance across their funnel
  • Better control and confidence around marketing spend
  • A deeper understanding of what’s driving sales and leads
  • Smarter, more intentional growth decisions

Results compound over time, small, data-led improvements stack into meaningful gains, rather than relying on short-term wins or reactive changes.

The Data Lab Mentorship and App-Only Service FAQs

What is The Data Lab?

The Data Lab is MyAgency’s reporting and insights platform. It brings your marketing and sales data into one place so you can see what is working, where customers are dropping off, and what actions to take next.

What does The Data Lab help me understand?

It helps you understand your traffic, conversion rates, paid ad performance, revenue metrics, funnel performance and where sales or leads may be leaking. The goal is to give you clear priorities instead of vanity metrics.

What is included in Data Lab Mentorship?

The mentorship includes access to your dashboard, regular check-ins, weekly data updates, practical insights and support from a dedicated marketing specialist. Sessions are designed to help you understand the data and know what actions to prioritise.

How often are the check-ins?

The Data Lab service can include 30 minutes per week or one hour every two weeks, depending on the setup. These sessions are used to review your dashboard, explain what the numbers mean, and identify next steps.

What happens on Tuesdays?

The MyAgency team reviews Data Lab dashboards each Tuesday. Clients can also receive weekly email updates with insights, areas to focus on, and opportunities to double down on what is working.

What is app-only access?

App-only access means we connect your data to The Data Lab for reporting and optimisation purposes. It allows us to see the information needed to measure performance, without providing a full ongoing mentorship or implementation service.

What is the difference between Data Lab Mentorship and app-only access?

Data Lab Mentorship includes dashboard access plus regular support, check-ins and guidance. App-only access is more limited and is generally used so we can report on campaigns or marketing activity accurately.

Does The Data Lab include ads management?

No. Ongoing Meta Ads or Google Ads setup, optimisation and monitoring are not included in The Data Lab Mentorship unless they are part of a separate ads package.

Does The Data Lab include email writing or campaign execution?

No. Writing, building, scheduling or managing email campaigns is not included unless it is quoted separately

Do you implement the recommendations for me?

The Data Lab helps you understand what needs attention and what to prioritise. Hands-on implementation, troubleshooting, setup or changes completed by our team are charged separately unless already included in another package.

Who is The Data Lab best suited to?

The Data Lab is best suited to business owners or teams who want to understand their marketing performance, make better decisions, and take action based on data rather than guessing.

Poppy Monk Needlepoint

Sustainable growth built on understanding the customer journey

With US Based Poppy Monk, our focus has been on deeply understanding the customer journey, from first touch through to repeat purchase. By refining messaging, improving traffic quality, and ensuring the website supports confident buying, we’ve seen strong momentum across the board!

What we’ve achieved together:
-Cost per sale reduced by 58%
-Conversion rate improved by 2%
-Conversion rate improved by 2%
-Massive revenue growth!!

What we are working on…. A continued focus on protecting margin while scaling.

This growth comes from care, for the brand, the customer, and building something that lasts!

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Kiki Seed Crackers

Strong foundations lead to confident growth and Kiki Seed Crackers is a great example of what happens when an owner understands how traffic, conversion, and order value work together. 

Growth indicators:
- Conversion rate up 16%
- Cost per sale reduced by 45%
- Average order value increased by 11%

These improvements have come through working collaboratively with the growing Kiki team to make sure that anything they can handle internally is handed over in a way that helps them maintain great outcomes! With a close eye on the data we help them navigate the MANY things they could be doing, and help focus on areas that will drive the most exciting outcomes, this approach compounds over time and creates room to scale profitably.

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