Stop guessing your marketing.
Start growing revenue with clarity.
The Data Lab
The Data Lab App is for business owners who want to DIY their marketing but feel stuck, overwhelmed, or unsure what actually moves the needle.
One dashboard. Weekly priorities. Clear actions.
No fluff. No vanity metrics. Just data that tells you what to do next.
Price
$289 + GST per month
No minimum term
Launch offer
$149 + GST per month
Save 50% | 6-month minimum term
👉 See where your money is leaking
The problem
You’re doing something with your marketing… But you’re not sure if it’s working.
You’re posting on social media.
You’ve maybe tried ads.
You’ve got Google Analytics open (and closed it again).
You’re busy running the business, not analysing dashboards.
And the biggest frustration?
You don’t know...
Which channels are actually bringing customers
Where people are dropping off before buying or enquiring
What to fix first to increase revenue
Whether you should keep spending money… or stop
So marketing feels like guesswork.
And guesswork is expensive.
The solution
The Data Lab turns confusion into clear next steps
The Data Lab App pulls your website, social, email, ecommerce and paid data into one simple dashboard and translates it into weekly priorities you can actually act on.
Instead of asking “What should I be doing?”,
you’ll know exactly where to focus.
How it works
Your own data dashboard
- One view of your marketing and sales performance
- Tracks traffic, conversion rates, paid performance and revenue
- Diagnoses issues by funnel stage, not guesswork
- Maps every issue to a clear action
Weekly data email (every Tuesday)
- You’ll receive a simple email showing:
- What needs attention
- What’s worth keeping an eye on
- Where to double down on wins
So you always know what matters this week.
What’s included
✔ Your own live data dashboard
✔ Weekly priority updates
✔ Funnel-based insights and actions
✔ Strategy and message support
✔ Access to free DIY marketing resources
✔ Group training and networking events
What’s not included (so expectations are clear)
✔ Ongoing Meta Ads or Google Ads management
✔ Email writing or campaign execution
✔ Hands-on setup or implementation
✔ Extended one-to-one training or workshops
(Those are available separately, if and when you need them.)
Member benefits
✔ Message support and troubleshooting 5 days a week
✔ Group workshops and networking events
✔ Free learning resources
✔ All Data Lab clients get access to our full library of DIY guides at no extra cost
✔ Special hourly rates (optional support)
