INSIGHTS

This client partnered with us to better understand and scale their ecommerce performance. By integrating their data into The Data Lab, we created a single source of truth that brings...

If your organic sessions are crawling in, we’ve got a problem. Google clearly isn’t your biggest fan (yet). This low level of organic traffic means your site probably isn’t showing...

If you’ve ever wondered which website visitors are most likely to buy from you, the answer is often found in your direct traffic. Direct traffic refers to people who type your...

If you’re struggling to get traffic from your emails, the first question I’m going to ask is… ARE YOU SENDING THEM? It sounds obvious, but it’s one of the most...

Seeing this insight pop up means you’re at risk. One algorithm tweak, one outage, or one dip in engagement could cut your traffic in half overnight. Rebalancing doesn’t mean abandoning...

It tells you if your marketing is profitable... Cost per Customer, also known as Customer Acquisition Cost, is one of the clearest measures of whether your marketing spend is paying off....

Low conversions are costing you more than you think. You can drive all the traffic in the world to your website, but if visitors don’t convert into leads or customers,...

Your website might have strong traffic and even a high average order value (AOV), but if your conversion rate is low, revenue growth will always feel like an uphill battle....