Our Team
CEO
Rosie Graystone
I want your experience with MyAgency to be completely unmatched. From a support perspective, from a financial integrity perspective, and because of the results our team deliver. I understand there are varying levels of businesses, and we have designed our support to match your objectives and your budget. When we agree to work with you, the financial success of your business becomes our problem, and we are laser focused on the solution.
Brand Manager
Nicole D'Almeida
Nicole is the ideal training strategist for Meta Ads clients because she combines strategic thinking, hands-on execution, and the ability to clearly teach what actually drives results. With extensive experience managing multi-layered Meta campaigns across top, middle, and bottom of funnel audiences, she understands how to build campaigns that move people from awareness through to conversion.
What sets Nicole apart is her ability to translate complex ad strategy into clear, practical steps that clients can confidently implement themselves. She brings a strong balance of data and creativity, ensuring campaigns are not only structured correctly, but also driven by messaging and content that resonates.
Lead Data Analyst
Cole Boyes
Cole Boyes is our Lead Analyst and Web Developer Integration Specialist, combining deep data expertise with technical web and system integration skills. He excels at turning complex datasets into actionable insights while building and optimising websites and connecting platforms to streamline marketing operations.
Based in our South Island office, Cole works closely with clients across NZ, AU & the USA, designing dashboards, tracking campaign performance, and identifying opportunities to improve conversions and ROI. On the technical side, he manages website development, Shopify and CMS integrations, and workflow automation to ensure every digital touchpoint is seamless, efficient, and effective. Cole’s dual focus on data and technology makes him a vital part of the team, helping businesses grow through insight-driven, integrated solutions.
Development
Anthony Grant
Anthony is our digital product engineer based in Wānaka, specialising in building software, automation, and AI-driven systems that help businesses scale efficiently. With a foundation in product management, Anthony approaches every project by starting with the business problem, not the technology, ensuring solutions are practical, effective, and commercially focused.
He works end-to-end across web apps, mobile apps, SaaS platforms, and automation systems, creating tools that streamline operations, improve lead conversion, and connect marketing directly to revenue. Anthony brings a results-driven approach to every build, delivering systems that save time, reduce manual work, and drive measurable growth.
Marketing Assistant
Robbie MacGregor
Robbie brings a strong academic foundation, commercial awareness, and a calm, people-first approach to his work.
Currently completing a Master’s in Marketing at the University of Otago, Robbie has a solid grounding in marketing strategy, brand equity, and data-informed decision-making. His postgraduate research explores how brand value can be quantified using human values and sentiment analysis, giving him a thoughtful, analytical lens when supporting marketing strategy and performance discussions.
Based in Dunedin, Robbie supports the wider MyAgency team across marketing tasks, data interpretation, and campaign coordination, while continuing to grow his skills as a developing marketing professional.
Marketing Assistant
Jungmin Jung
Jungmin is a detail-oriented Marketing Assistant supporting the team across content, campaigns, and day-to-day digital marketing activity.
With hands-on experience in graphic design and marketing roles across Canada and the US, Jungmin brings a strong foundation in social media content creation, campaign planning, website updates, and e-commerce support. She has worked with tools including Shopify, CRM systems, and social media scheduling platforms, and is confident managing product listings and customer-facing digital touchpoints.
Based in Dunedin, Jungmin is known for her strong written communication, calm approach, and willingness to jump in and help where needed.
Meta Ads & Content
Caray Viegas
Caray is a Meta Ads & Content Specialist with a strong focus on creating campaigns that not only look good but deliver real results. She brings hands-on experience across paid social strategy, content creation, and campaign execution, combining creative thinking with a clear understanding of what drives performance.
With a proven ability to produce engaging video content, eye-catching graphics, and high-converting ad copy, Caray plays a key role in building and optimising campaigns across Meta. Her work is grounded in performance, ensuring every piece of content aligns with campaign objectives and contributes to measurable outcomes.
Caray’s strength lies in bridging the gap between creative and performance, bringing ideas to life in a way that drives results and supports long-term growth.