Our Team
CEO
Rosie Graystone
I want your experience with MyAgency to be completely unmatched. From a support perspective, from a financial integrity perspective, and because of the results our team deliver. I understand there are varying levels of businesses, and we have designed our support to match your objectives and your budget. When we agree to work with you, the financial success of your business becomes our problem, and we are laser focused on the solution.
Lead Data Analyst
Cole Boyes
Cole Boyes is our Lead Analyst and Web Developer Integration Specialist, combining deep data expertise with technical web and system integration skills. He excels at turning complex datasets into actionable insights while building and optimising websites and connecting platforms to streamline marketing operations.
Based in our South Island office, Cole works closely with clients across NZ, AU & the USA, designing dashboards, tracking campaign performance, and identifying opportunities to improve conversions and ROI. On the technical side, he manages website development, Shopify and CMS integrations, and workflow automation to ensure every digital touchpoint is seamless, efficient, and effective. Cole’s dual focus on data and technology makes him a vital part of the team, helping businesses grow through insight-driven, integrated solutions.
Brand Manager
Nicole D'Almeida
Nicole is the ideal training strategist for Meta Ads clients because she combines strategic thinking, hands-on execution, and the ability to clearly teach what actually drives results. With extensive experience managing multi-layered Meta campaigns across top, middle, and bottom of funnel audiences, she understands how to build campaigns that move people from awareness through to conversion.
What sets Nicole apart is her ability to translate complex ad strategy into clear, practical steps that clients can confidently implement themselves. She brings a strong balance of data and creativity, ensuring campaigns are not only structured correctly, but also driven by messaging and content that resonates.
Development
Anthony Grant
Anthony is our digital product engineer based in Wānaka, specialising in building software, automation, and AI-driven systems that help businesses scale efficiently. With a foundation in product management, Anthony approaches every project by starting with the business problem, not the technology, ensuring solutions are practical, effective, and commercially focused.
He works end-to-end across web apps, mobile apps, SaaS platforms, and automation systems, creating tools that streamline operations, improve lead conversion, and connect marketing directly to revenue. Anthony brings a results-driven approach to every build, delivering systems that save time, reduce manual work, and drive measurable growth.
Marketing Assistant
Robbie MacGregor
Robbie brings a strong academic foundation, commercial awareness, and a calm, people-first approach to his work.
Currently completing a Master’s in Marketing at the University of Otago, Robbie has a solid grounding in marketing strategy, brand equity, and data-informed decision-making. His postgraduate research explores how brand value can be quantified using human values and sentiment analysis, giving him a thoughtful, analytical lens when supporting marketing strategy and performance discussions.
Based in Dunedin, Robbie supports the wider MyAgency team across marketing tasks, data interpretation, and campaign coordination, while continuing to grow his skills as a developing marketing professional.
Video Editor
Ned Brannigan
Ned is one of our trusted Wānaka-based content contractors and consistently goes above and beyond when creating content for our clients.
He brings a strong creative eye, a great understanding of what works across social and digital platforms, and a real commitment to capturing content that feels authentic to each brand. Ned is super reliable, easy to work with and always willing to put in the extra effort to get the best result, making him a valued part of our wider creative team.
Ned: 027 672 3666
Video Editor
Oscar Searle
Oscar is our videographer and editor, bringing a strong creative eye and polished production style to the content we create for clients.
As Founder and Creative Director of Creative Wave, Oscar brings extensive hands-on experience across filming, editing and creative direction. He has a great ability to understand a brand, capture the right feel on camera and turn raw footage into engaging, professional content that feels considered and on-brand. His creativity, attention to detail and calm approach make him a valuable part of our wider content team.
CONTENT CONTRACTOR
Meagan Te Waita
Meagan is our talented content contractor, bringing both creativity and real-world business experience to the team. Alongside working with MyAgency, she runs her own successful clothing business, so she understands firsthand what it takes to create content that connects with an audience and represents a brand well.
She has a fantastic eye for detail, and a natural creative flair. Meagan brings energy, professionalism and authenticity to every shoot, making her a great fit for creating engaging content for our clients.
Marketing Assistant
Jungmin Jung
Jungmin is a detail-oriented Marketing Assistant supporting the team across content, campaigns, and day-to-day digital marketing activity.
With hands-on experience in graphic design and marketing roles across Canada and the US, Jungmin brings a strong foundation in social media content creation, campaign planning, website updates, and e-commerce support. She has worked with tools including Shopify, CRM systems, and social media scheduling platforms, and is confident managing product listings and customer-facing digital touchpoints.
Based in Dunedin, Jungmin is known for her strong written communication, calm approach, and willingness to jump in and help where needed.