For US-based Poppy Monk, we sharpened the messaging, brought in better quality traffic and made the website easier to buy from.


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Everything in this guide, straight from the product listing. Step-by-step, at your own pace.
We’ve provided this reporting tool to over 500 businesses, and the consistent feedback is the same…
Pulling this data manually takes time.
That’s exactly why we built The Data Lab, to make reporting simple and automated. But if you do want to get hands-on and build your own understanding, this tool is a great place to start.
We’ve created a ready-to-use template and step-by-step instructions so you can build out your own reporting system and start understanding your numbers properly.
What You’ll Be Able to Track
Conversion rates
Your full funnel (traffic → leads → sales)
Cost per result
Traffic sources and performance
Key metrics that drive your growth
When you understand your data, you stop guessing. This tool gives you the foundation to see what’s working and what’s not, identify where you’re losing opportunities and help you make better marketing decisions.
If you’re ready to take control of your marketing and understand your numbers, this is a good starting point.
Written by the team behind marketing for these brands



















Shown as percentages, measured against where each business started.
For US-based Poppy Monk, we sharpened the messaging, brought in better quality traffic and made the website easier to buy from.

Cost per sale fell 45% and average order value rose 11%, once the owner could see how traffic, conversion and order value work together.

Rosie started MyTreat with $500 in 2016 and sold it two years and eight months later. She ran its ads with her own money.

When you want more help, here's where to go next.
Prices in NZD. Ad spend is extra and paid directly to the platform.
Can't see your question? Call us on 027 244 0074 or send a message.
Ask the teamWe email it to you after checkout. Tick "Turn on marketing emails" at checkout so it lands in your inbox.
No. The discount applies at checkout automatically.
Yes. See our services or get a quote.
Tell us where your marketing is stuck. One of the team will come back with where we'd start and a ranged estimate.
Or call Rosie's team on 027 244 0074, or book a meeting.