DIY Guide

Master Google Analytics

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Written in New ZealandBy the MyAgency team.
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What the guide covers

Everything in this guide, straight from the product listing. Step-by-step, at your own pace.

The Data Lab has been built so you don’t need to navigate Google Analytics.

We take your data, combine it across platforms, and turn it into clear insights that show you exactly what to do next, whether that’s something you implement yourself or something we support you with.

The goal is simple, help you maintain strong marketing outcomes and grow your business in a sustainable, data-led way.

But… if you do want to learn Google Analytics, we couldn’t be more supportive.

For years, we’ve talked about the value of understanding your data, and for those who want to go deeper, this guide is the perfect place to start.

Our comprehensive Google Analytics Setup & Optimisation Guide is designed to help you harness the full power of Google Analytics.

Whether you're a beginner or looking to refine your skills, this guide walks you through the essential steps to set up your account, track key website metrics, and optimise performance.

Learn how to:

  • Measure traffic
  • Set conversions
  • Gain valuable insights into visitor trends
  • Make data-driven decisions
  • Access our practical checklist
  • Use UTM tracking tips
  • Navigate reporting best practices

This guide will equip you to understand the data that ultimately will allow you to improve user experience and drive conversions effectively.

Written by the team behind marketing for these brands

Poppy MonkNorsewearVinceMint ActivewearDr Watkins' EssentialsKiki Seed CrackersROI BuildRAM ProjectsNZSIPPGG WrightsonArksparkBespoke ArchitectureSydney GeorgeReal Rack NZShoes UnlimitedSwimT3Paint Me VintageAerlume BrideNZ Casings CoEast Bay DentalWatersports QueenstownLemira

Results from our team's ad accounts

Shown as percentages, measured against where each business started.

−58%
Cost per sale

For US-based Poppy Monk, we sharpened the messaging, brought in better quality traffic and made the website easier to buy from.

Poppy Monk NeedlepointEcommerce, United States
+16%
Conversion rate

Cost per sale fell 45% and average order value rose 11%, once the owner could see how traffic, conversion and order value work together.

Kiki Seed CrackersEcommerce, New Zealand
Built and sold
Our founder's own ecommerce brand

Rosie started MyTreat with $500 in 2016 and sold it two years and eight months later. She ran its ads with her own money.

Rosie GraystoneFounder and CEO

Start here, step up when you're ready

When you want more help, here's where to go next.

Do it yourself

DIY Guides

$17.25 each
Normally $34.50
  • Step-by-step guides
  • Go at your own pace
Shop guides
Know your numbers

Data Lab Reporting

$99 + GST / month
3-month term, or $229 month to month
  • Your live dashboard
  • Weekly email of what to fix
  • Free guides for members
Start reporting
Grow with a strategist

Data Lab Mentorship

$1,240 + GST / month
Weekly sessions with your strategist
  • Everything in Reporting
  • We work through your data each week
  • A clear plan of what to do next
Book a call
Hand it over

Done-for-you marketing

Quoted
Ranged estimate with a ceiling
  • Meta and Google ads
  • SEO and AI search
  • Websites, email, content
Get a quote

Prices in NZD. Ad spend is extra and paid directly to the platform.

Questions before you buy

Can't see your question? Call us on 027 244 0074 or send a message.

Ask the team
How do I get the guide?

We email it to you after checkout. Tick "Turn on marketing emails" at checkout so it lands in your inbox.

Do I need a discount code for the half price offer?

No. The discount applies at checkout automatically.

Can your team do it for me instead?

Rather we did it for you?

Tell us where your marketing is stuck. One of the team will come back with where we'd start and a ranged estimate.

Or call Rosie's team on 027 244 0074, or book a meeting.