The Growth Collective

We are an online community designed to help small businesses and start ups achieve meaningful growth in their businesses. Powered by MyAgency and The Data Lab, The Growth Collective will help you master DIY marketing.

We combine your business data with our knowledge to provide guidance on where to invest your time and energy. And the best bit, The Growth Collective doesn't just tell you what to do, we help you know how to do it...

FAQ's

What will actually change for me once I join The Growth Collective?

You’ll move from guessing what to focus on in your marketing to making confident, informed decisions. Instead of reacting to random numbers or advice, you’ll have clear weekly priorities based on your own data, so you know exactly where to invest your time and energy for the greatest impact.

How will this help me grow sales and awareness?

By showing you which channels, messages, and actions are contributing to sales and awareness, and which ones aren’t. The Growth Collective helps you identify what’s working, fix what’s leaking, and double down on what drives real outcomes, not vanity metrics.

What if I’ve felt overwhelmed or confused by data in the past?

That’s exactly who The Growth Collective is designed for. We translate complex data into clear priorities and plain-English guidance, so you can make decisions with confidence instead of feeling stuck, intimidated, or unsure what to do next.

Will this help me improve my website performance?

Yes. You’ll gain visibility into how your website is performing, where users are dropping off, and which pages or steps need attention. Over time, this leads to better conversion rates and a clearer understanding of how your site supports sales.

How does this help align marketing with the rest of my business?

By creating one source of truth. Your data connects marketing activity to sales and outcomes, helping you prioritise better, plan ahead, and manage growth more effectively, even if you’re a solo operator.

What’s the biggest takeaway members usually experience?

Clarity. Members consistently say they feel more in control, more confident, and more focused, because they finally know what matters, what to work on next, and how to grow without guessing.

What's Included?

  • Weekly Clarity & Support (Messaging support, strategist access, and direction when you need it)
  • Live Strategy & Learning Sessions (Weekly events, workshops, and real-time guidance)
  • Guides, Templates & Examples That Actually Work (Not theory. Proven tactics you can implement.)
  • Your Data Lab Dashboard (One source of truth, weekly priorities, zero guesswork)
  • Action Plans & Funnel Priorities (What to focus on this week, and why)

Price: From $149 + GST

The Growth Collective

  • Message Support & FAQ's

    Message support from qualified marketing strategists throughout the week so you can ask as many questions as you need to feel confident. If we feel like further training or support is needed our team will give you as much guidance as we can and book you in for a one on one session.

  • Training & Workshops

    FREE ACCESS to weekly events and training sessions so you can get support from our team around your marketing strategy, your messaging, your search and AI optimisation, as well as other important education sessions that will help us support the best outcomes for our Data Lab clients.

  • Resources & Templates

    You will get FREE ACCESS to all the guides and templates in our system. This mean as well as looking at your data and giving you instructions on where you can invest your time wisely, you will get examples of what we know works so you can implement tactics into your own business.

  • Weekly Insights Email

    You will also get a weekly email update of your data with information based on your last 7 days, it breaks down where you can have the biggest impact on your own marketing, with instructions and support the whole way through!

  • Your Own Data Dashbaord

    The Data Lab pulls in website, social, email and ecommerce data, then turns it into weekly priorities. We run over 300 calculations across your data points to help determine areas that will have the most impact on your marketing outcomes week to week.

  • Your Strategy For Growth

    You will get clear priorities each week, not vanity metrics. Your conversion rate improvement remains a focus and the actions are mapped to the funnel stage that needs the most time and energy. You will learn about opportunities to improve your own website and understand areas that need work.

Big Sky Bike Adventures

The goal has been to understand where interest turns into bookings and ensure marketing supports that moment. By improving visibility across the enquiry journey, we’ve been able to optimise for real outcomes.

Performance highlights:
-Enquiry conversion rate averaging 4.4%
-Clear insight into which channels drive the most qualified leads
-Ongoing refinement of messaging and funnel touchpoints

This is about making informed decisions, not guessing. Jacquie and John are lovely clients and they have done the hard work offline to bring these incredible bike tours to life! It is a pleasure to work alongside them to help more people find them online!!

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Vince

Clarity creates confidence and the messaging journey we have been on with Vince has landed us smack bang in the middle of the target market! The focus has been on improving traffic quality and aligning messaging so the right customers arrive ready to buy. Through mentorship and regular data review, we’ve seen steady improvement across key metrics and we couldn’t be happier for the Vince team. They work exceptionally hard and at the heart of their business is a desire to make it easier for all of us to enjoy highly nutritious meals, whether we are up in the mountains, on the trails, camping with the whanau or just wanting to sneak some more veggies into our picky 6 year old there is a massive opportunity for Vince to see continued growth this year and we are stoked to be a part of that!

Progress to date:
-Conversion rate up 8.3%
-Cost per sale reduced by 29%
-Average order value up 2.1%

This is the power of understanding your numbers and making informed adjustments!

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