You’ll receive a weekly email with your key numbers, including...

Cost per result

Conversion rate

Average order value (AOV)

You’ll also see your full funnel via your own data dashboard, so you know exactly where to focus to improve conversions, alongside traffic data and built-in insights. This supportive community includes exclusive how-to content, free access to our DIY guides so you can confidently run your own ads and improve your SEO, along with regular updates on practical actions you can take to drive better outcomes.

From $99 + GST per month

- Access to The Data Lab platform
- Your own marketing data dashboard
- Weekly email reporting
- Key weekly numbers, including:
- Cost per result
- Conversion rate(s)
- Traffic data
- Funnel performance
- Full visibility across your marketing funnel
- Built-in insights to help identify where to focus next
- Clear, practical recommendations based on your data
- Supportive DIY marketing guidance
- Access to exclusive how-to content


- Free access to DIY marketing guides to help improve:
- Meta Ads
- SEO
- Website conversion
- Messaging
- Content
- Email marketing


-Tools to help identify gaps in your funnel
-Plain-English interpretation of marketing performance
-Practical actions to help improve outcomes

For just $99 + GST per month, this option gives you access to the platform (without weekly sessions or a dedicated strategist), (when signing up for 3 months, $297 + GST total), or $229 + GST month-to-month.

What's Included?

  • Your Sounding Board

    Work alongside a team that understands your business. We help you sense-check ideas, interpret your data, and make confident marketing decisions backed by real insights.

  • Clear Instructions

    No time wasting, no guesswork. Receive step-by-step guidance on exactly what to do next across your marketing, from ads and SEO to content and email.

  • Measurable Outcomes

    Everything we recommend is tied to results. Track performance, understand what’s working, and see clear progress towards your revenue and growth goals.

What Is The Data Lab

  • Your Dashboard

    Your dashboard brings all your marketing data into one place, giving you a clear view of your performance across channels. It shows your key metrics, including traffic, conversion rates, cost per result, and average order value, so you can understand exactly how your marketing is performing and where to focus next.

  • Weekly Emails

    Each week, you’ll receive a breakdown of your key numbers, along with clear, practical insights on what to do next. These emails highlight what’s working, what needs attention, and where the biggest opportunities are, helping you stay consistent and focused on improving results.

  • Insights & Tools

    The Data Lab turns complex data into simple, actionable insights. With built-in tools and analysis, you’ll be guided on how to improve your performance, identify gaps in your funnel, and make better decisions to drive sustainable growth.

  • Free Resources

    Access our growing library of guides, templates, and training designed to help you improve your marketing. From Meta Ads and SEO to website conversion and messaging, these resources give you the tools to take action and build your skills over time.

FAQ's

What will actually change for me once I join The Data Lab?

You’ll move from guessing what to focus on in your marketing to making confident, informed decisions. Instead of reacting to random numbers or advice, you’ll have clear weekly priorities based on your own data, so you know exactly where to invest your time and energy for the greatest impact.

How will this help me grow sales and awareness?

By showing you which channels, messages, and actions are contributing to sales and awareness, and which ones aren’t. The Data Lab helps you identify what’s working, fix what’s leaking, and double down on what drives real outcomes, not vanity metrics.

What if I’ve felt overwhelmed or confused by data in the past?

That’s exactly who this is designed for. We translate complex data into clear priorities and plain-English guidance, so you can make decisions with confidence instead of feeling stuck, intimidated, or unsure what to do next.

Will this help me improve my website performance?

Yes. You’ll gain visibility into how your website is performing, where users are dropping off, and which pages or steps need attention. Over time, this leads to better conversion rates and a clearer understanding of how your site supports sales.

How does this help align marketing with the rest of my business?

By creating one source of truth. Your data connects marketing activity to sales and outcomes, helping you prioritise better, plan ahead, and manage growth more effectively, even if you’re a solo operator.

What’s the biggest takeaway members usually experience?

Clarity. Members consistently say they feel more in control, more confident, and more focused, because they finally know what matters, what to work on next, and how to grow without guessing.

Resource Centre (Free for Data Lab Members)

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Want More Support?

Our Data Lab Mentorship gives you the best of both worlds: access to the power of The Data Lab app, alongside one-on-one support from your own dedicated marketing strategist to help you understand your data, prioritise your next steps, and grow with confidence.

Find Out More