DIY Guide

Content Planning Guide

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Written in New ZealandBy the MyAgency team.
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What the guide covers

Everything in this guide, straight from the product listing. Step-by-step, at your own pace.

Need a hand with content creation for your business?

I talk about controlling the flow of traffic from all sources, and aligning your time and energy with ensuring the highest quality sources get the most of your time! The content plan does help you get organised! They provide a framework for the reporting for next month, and also help make sure you have activity planned for each of your traffic sources!

  • Blogs - Organic Search  
  • Email - Email
  • Stories - Direct 
  • Social Posts - Organic Social 
  • YouTube - Organic Search  
  • Empower yourself and your team to create effective, high-quality content that reaches the right audience with this Content Planning Guide!

What the Content Planning Guide Covers;

  • Define your key messages
  • Understanding the different types of content
  • Planning your content
  • Scheduling your content
  • Tracking your engagement

Learn the different types of digital marketing content, to understand which ones are best suited for YOUR business, and how to maximise YOUR content internally!

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Written by the team behind marketing for these brands

Poppy MonkNorsewearVinceMint ActivewearDr Watkins' EssentialsKiki Seed CrackersROI BuildRAM ProjectsNZSIPPGG WrightsonArksparkBespoke ArchitectureSydney GeorgeReal Rack NZShoes UnlimitedSwimT3Paint Me VintageAerlume BrideNZ Casings CoEast Bay DentalWatersports QueenstownLemira

Results from our team's ad accounts

Shown as percentages, measured against where each business started.

−58%
Cost per sale

For US-based Poppy Monk, we sharpened the messaging, brought in better quality traffic and made the website easier to buy from.

Poppy Monk NeedlepointEcommerce, United States
+16%
Conversion rate

Cost per sale fell 45% and average order value rose 11%, once the owner could see how traffic, conversion and order value work together.

Kiki Seed CrackersEcommerce, New Zealand
Built and sold
Our founder's own ecommerce brand

Rosie started MyTreat with $500 in 2016 and sold it two years and eight months later. She ran its ads with her own money.

Rosie GraystoneFounder and CEO

Start here, step up when you're ready

When you want more help, here's where to go next.

Do it yourself

DIY Guides

$17.25 each
Normally $34.50
  • Step-by-step guides
  • Go at your own pace
Shop guides
Know your numbers

Data Lab Reporting

$99 + GST / month
3-month term, or $229 month to month
  • Your live dashboard
  • Weekly email of what to fix
  • Free guides for members
Start reporting
Grow with a strategist

Data Lab Mentorship

$1,240 + GST / month
Weekly sessions with your strategist
  • Everything in Reporting
  • We work through your data each week
  • A clear plan of what to do next
Book a call
Hand it over

Done-for-you marketing

Quoted
Ranged estimate with a ceiling
  • Meta and Google ads
  • SEO and AI search
  • Websites, email, content
Get a quote

Prices in NZD. Ad spend is extra and paid directly to the platform.

Questions before you buy

Can't see your question? Call us on 027 244 0074 or send a message.

Ask the team
How do I get the guide?

We email it to you after checkout. Tick "Turn on marketing emails" at checkout so it lands in your inbox.

Do I need a discount code for the half price offer?

No. The discount applies at checkout automatically.

Can your team do it for me instead?

Rather we did it for you?

Tell us where your marketing is stuck. One of the team will come back with where we'd start and a ranged estimate.

Or call Rosie's team on 027 244 0074, or book a meeting.