Basic Brand Guide
A brand guide, ready to hand over.
Your logo, colours, typography and voice in one polished document, ready to drop into any brief. No more guessing hex codes or redrawing your logo from a screenshot.
$270 + GST one-off fee
Your new web designerHi! Before we start, can you send through your brand guide?
YouHere you go.
PDFBrand-Guide.pdf
Your new web designerPerfect, that's everything we need.
BRAND GUIDEv1.0
YOUR BRAND
AaHeading / Body
Do: use on light backgroundsDon't: stretch the logo
Five things every designer asks for
All in one document.
Logo usageYour primary mark with clear-space and minimum-size rules, in SVG, PNG and JPG.
Colour paletteExact HEX, RGB and CMYK for every colour, with notes on primary, accent and where each belongs.
TypographyHeading and body fonts with sizing and weight examples, plus web-safe fallbacks.
Voice and toneA few sentences of guidance plus example phrases, so headlines and captions sound like you.
Do's and don'tsThe one-page reference that prevents costly mistakes down the track.
Who it's for
Briefing a web designerAnswer their first question before they ask it.
Moving to a new agencyHand over your brand without losing anything.
Getting everyone alignedInternal and external, all pulling the same direction.
If your current "brand guide" is a logo file and a half-remembered hex code, this is the document that fixes it.
Want it fully built out?
See the Refresh Kit →The Brand Refresh Kit, $975 + GST
Everything in the Basic guide, plus extended colour pairings, layout examples and ready-made templates for ads, email and documents.
Ready to start?
Tell us a little about your business. The more context about your existing brand, goals and where you're heading, the more tailored your guide will be. We'll be in touch within one business day.

