It is important for this client to be able to invest in development of marketing assets as the business grows so to start with we worked on the existing website to increase the conversion to leads and capture as many qualified organic (free) visitors as possible.
The website did have Google Analytics set up which gave us a good head start and allowed us to identify how people were arriving at the website and what people were searching in relation to their products. This enabled our team to do more keyword research and improve the meta descriptions across the website and ensure that images of the homes were uploaded with relevant search engine optimisation included.
This client engages separately in paid Google Ads, on a recurring $300 per month retainer. We were able to work with their existing agency to enhance the campaigns by providing compelling creative, and increasing the website conversion rate. All traffic to the website became more valuable, which has improved the leads considerably.
When the leads first started coming in the team were unsure on how to best respond and deal with the influx. Our team got on the phone to talk to the leads. As well as handing over qualified leads to our client which is always exciting, we were able to identify where improvements in the lead forms were needed, and where follow-up automations would improve the lead nurturing journey and sales process.
Leads / Bookings: 73
Campaign cost: $8,282