Types Of Content That Will Help Conversions

Stop the Scroll Content (Top of Funnel)
This is designed to capture attention and spark curiosity. Bold visuals, striking hooks, short clips and unexpected angles work best here. The goal is simply to get noticed and drive new audiences into the funnel (onto the website). 

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Educational Content (Top and Middle of Funnel)
This content positions the brand as the expert. It could be industry insights, how-to advice or explanations of why the product solves a problem. It builds awareness at the top of the funnel and nurtures interest in the middle.

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PR Content (Top of Funnel)
Media mentions, influencer reviews, collaborations or features by others fall into this category. PR content is powerful for reaching new audiences and adding credibility early in their journey.

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Trust-Building Content (Bottom of Funnel)
Reviews, testimonials, user experiences and case studies provide reassurance at the decision-making stage. This type of content works best at the bottom of the funnel where prospects need confidence to buy.

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A Video Review (Middle and Bottom of Funnel)
Short and authentic, customer video reviews work well to push warm audiences closer to purchase. They are easy to consume and relatable, often outperforming more polished creative.

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Behind the Scenes and Subject Matter Expert (Top and Middle of Funnel)
Showcasing the effort and expertise behind your product or service provides transparency and builds authority. This type of content strengthens trust as audiences learn more about you.

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Outcome-Focused Content (Middle and Bottom of Funnel)
This speaks directly about the results customers can expect. By focusing on life after using your product, it motivates consideration and reinforces purchase intent.

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Problem-Focused Content (Top and Middle of Funnel)
Highlighting the pain points your ideal customer experiences makes your product relevant. It attracts attention at the top and deepens interest in the middle when paired with the solution you provide.

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Carousel (Flexible Across the Funnel)
Carousels are highly versatile. They can showcase collections and features at the top, educate and compare in the middle, or display multiple offers and bundles at the bottom of the funnel.

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