How to measure the conversion rate for each product!

I posted some stories last week helping people understand how to measure the conversion rate from each product and the feedback I have had is LOTS of you would like to do this!!

Finding your conversion rate per product will paint a pretty clear picture of where your best opportunity is for best ROI, both in terms of time and money.

It shows you the % at which people are likely to become a customer, and if you run this report monthly for your top 10 products, it may really surprise you which products convert best! People often tell me that the best selling product is something that they are investing significantly in marketing. What if your best selling product, is one that people are finding organically (for free), and then converting at a rate three times as high as the product you're investing in ads for. Imagine what that could do for you advertising ROI if you swapped the products?

The best way to measure your conversion rate is by dividing the number of leads, email sign-ups, or sales by the number of unique users, not total sessions or overall traffic. This gives you a more accurate picture of how effectively your website is turning visitors into actions. To gather meaningful insights, repeat this calculation over consistent timeframes (such as weekly or monthly). Tracking these trends helps you identify spikes, dips, or steady growth, making it easier to spot what’s working, or what needs improvement.

How To Measure Your Product Conversion Rate:

Using Google Analytics navigate to the pages and screens section of your dashboard and look up your product URLs. Once you have those, select a range date range and identify how many users have been to each of those pages over that period of time.

Then you want to go to your sales data and look at how many of those products were purchased (from those pages) over the same amount of time.

Then divide the number of sales, by the number of users on the page.

This will give you a conversion rate.

If you notice two or three products have a particularly high conversion rate then it is probably worth investing in some time and / or money to make sure more people know about them!

The other things you can look at is how are the top performing product descriptions or product image(s) different to your least converting products. Is there something that you can do to your least converting product listings to help improve the conversion rates?

If all of this sounds like gobbledygook to you PLEASE in don’t worry! We have created a step by step guide for Shopify users, and for WIX users!

For more help, please don't hesitate to reach out!