What can you do to improve your marketing?
There are a lot of things to do when it comes to marketing and running a business, the list is long but if we were to pick the easiest 8 things to tackle to make a difference in traffic and sales, these areas would be first on the list:
1. Post stories, with links, regularly (daily): This means that you use your story function the same way grandma and grandad ran the store front, you chat to people! About your product, your people, your processes, and any special pricing you have on offer. Not everything is a sales grab, so behind the scenes information and lifestyle content is also great. We recommend including at least 1 story per day that has a website link continued within the post.
2.Clear call-to-actions (CTAs): Make sure your CTAs are prominent and guide visitors on what to do next on your website. Big buttons, bright colours, and next steps that are easy to action work well. On your social media posts, make sure you let people know how to find your business or products online.
3. Choose the best images you have: Use clear, high-resolution images that showcase your products from various angles. Lifestyle shots are important too, showcase your product(s) in a real life setting.
4. Detailed product descriptions: Provide comprehensive, engaging product descriptions that answer customer questions - help them understand WHY they need your product. In New Zealand, people love value, so any incentive offers you are running should be included on your product description to improve conversions (free shipping on orders over $100 etc).
5 Customer reviews: Display positive reviews and testimonials to build trust and credibility. Ask your customers for a review, you can ask them to review your Google MyBusiness listing and then transfer the content over to your website. Asking them to add a review to Google rather than on your social media page will help benefit your website and SEO performance.
6. Reels and hashtags: Reels are a powerful tool on Instagram and Facebook and allow you to get your video content in front of new eyes more easily (people who are not already following your page). Reels should be short and sweet with a hook in the first 3 to 5 seconds, the shorter they are the more likelihood of someone watching it to the end - and when you get someone watching the full reel, Instagram and Facebook identify that as a positive and help increase the viewing potential of your reel even further.
7. Exit-intent pop-ups: No matter how you feel about them, for people engaged with your brand, a fair trade of their email address for some tid-bit of information or education will help you build your mailing list and maximise your opportunity to turn website visitors into clients and customers down the track. Use exit-intent pop-up settings to capture potential customers who are about to leave your site.
8. Abandoned cart email reminders: Don't just send the standard Shopify email - tailor these to suit your business. These emails are a sales opportunity, so including information that helps convert to a purchase is helpful. Things like customer reviews, information about the brand - especially owner operators, buttons with links to sale stock and limited time offers.
If you want to know more about each of these areas of marketing, and understand more about how to drive your own marketing, check out our training programme for more details.
