The Data Lab Mentorship

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The Data Lab brings all your marketing data together, showing you exactly where you can make the biggest impact and delivering clear, step by step recommendations on what to do next.

The beauty of The Data Lab is that it separates the numbers from the creative. Whether you handle your own content, work with an agency, or want us to take it on, the data pinpoints the exact step in the funnel to focus on, so your creative energy goes where it counts.

We turn complex marketing numbers into clear insights that show you where your business is performing well and where sales may be slipping away.

It helps you understand whether low email engagement, high bounce rates or too much reliance on one channel are holding you back, while also pointing to opportunities that bring in qualified leads and sales.

The Data Lab gives you clarity on where to act so you can scale, invest in the right strategies, and grow sales in a way that is both sustainable and profitable.

The Data Lab Mentorship

How Does It Work?

The Data Lab Mentorship combines your real marketing and sales data with ongoing strategic support. Once onboarded, your data is connected into The Data Lab so we can see traffic, conversion, spend, and revenue together. You’ll then work closely with a dedicated strategist through weekly sessions to review performance, identify priorities, and decide what to focus on next. It’s not just reporting, it’s guided decision-making and action.

How Much Time Do I Need?

Most clients spend two to four hours per week engaging with the mentorship and marketing activities. This includes your weekly strategy session and time implementing agreed actions. The program is designed to fit around running your business, not overwhelm it. The clearer your data becomes, the more focused (and efficient) your time investment tends to be.

How Much Does It Cost?

The Data Lab Mentorship is $1,240 + GST per month.

Additional support is available at special Data Lab member rates if required.

How Long Do I Need It For?

Most businesses see the strongest results over a 6-12 month period, as this allows enough time to establish baselines, implement improvements, and see compounding results. Some clients continue longer as an ongoing growth partnership, particularly while scaling or managing increased marketing investment.

What Results Should I Expect

Clients typically gain

  • Clear weekly priorities instead of guesswork
  • Stronger conversion performance across their funnel
  • Better control and confidence around marketing spend
  • A deeper understanding of what’s driving sales and leads
  • Smarter, more intentional growth decisions

Results compound over time, small, data-led improvements stack into meaningful gains, rather than relying on short-term wins or reactive changes.

Poppy Monk Needlepoint

Sustainable growth built on understanding the customer journey

With US Based Poppy Monk, our focus has been on deeply understanding the customer journey, from first touch through to repeat purchase. By refining messaging, improving traffic quality, and ensuring the website supports confident buying, we’ve seen strong momentum across the board!

What we’ve achieved together:
-Cost per sale reduced by 58%
-Conversion rate improved by 2%
-Conversion rate improved by 2%
-Massive revenue growth!!

What we are working on…. A continued focus on protecting margin while scaling.

This growth comes from care, for the brand, the customer, and building something that lasts!

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Kiki Seed Crackers

Strong foundations lead to confident growth and Kiki Seed Crackers is a great example of what happens when an owner understands how traffic, conversion, and order value work together. 

Growth indicators:
- Conversion rate up 16%
- Cost per sale reduced by 45%
- Average order value increased by 11%

These improvements have come through working collaboratively with the growing Kiki team to make sure that anything they can handle internally is handed over in a way that helps them maintain great outcomes! With a close eye on the data we help them navigate the MANY things they could be doing, and help focus on areas that will drive the most exciting outcomes, this approach compounds over time and creates room to scale profitably.

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Book Your Free Marketing Discovery Call

We’ll talk through your current marketing position and give you clear insight into where focusing your time and effort will create better results.

If it feels like there’s an opportunity to elevate your performance, we’ll identify that during the call and connect you with the right strategist from our team to support your next steps.

No pressure. Just clarity and direction.