Simple DIY Wins to Set Your Business Up for 2026

December has a funny way of doing two things at once.
It speeds everything up, then suddenly slows it right down.

Between wrapping things up for the year, juggling family, and trying to actually switch off, marketing often gets pushed to the bottom of the list. And honestly, that is completely fair.

But if you do find yourself with a quiet afternoon, a fresh notebook, or a coffee in hand while the inbox is blissfully quiet, this can be a really powerful time to make a few small tweaks that quietly set your business up for success in 2026.

That is why we are doing something a little different this Christmas.

A Small Christmas Gift From Us 🎄

To say thank you for being part of our community, we are sharing a selection of our DIY marketing guides for free.

There is absolutely no pressure to do everything. This is not a “new year, new you” marketing overhaul. Think of it more as pottering. Small, intentional improvements that compound over time.

If you carve out even an hour or two, you can put foundations in place that keep working while you enjoy your break.

1. Optimise Your Website for Organic Traffic

Your website is working for you even when you are not. Or at least, it should be.

The holidays are a great time to tidy things up, because there is less pressure to publish new content and more space to look at what is already there.

A few small tweaks now can improve how your site performs in Google search results and how it shows up in AI-driven search tools.

Simple holiday actions you can take:

• Make sure it is immediately clear what you do, who you help and where you operate
• Update page headings so they reflect what people actually search for
• Add a short FAQ section to key service pages
• Check that your contact details and calls to action are easy to find

These changes help search engines and AI tools understand your site better, which means more relevant traffic over time.

If you want step-by-step guidance, our Search and AI Optimisation DIY Guide walks you through exactly what to look for and how to make improvements without needing technical skills.

2. Turn On a Low-Budget Remarketing Ad

If you are running any paid ads at all, December is not the time to go big. But it is a brilliant time to stay visible.

Remarketing ads show your business to people who have already visited your website or engaged with your content. They are one of the most cost-effective ways to stay top of mind.

You do not need a large budget for this.

A simple, low-pressure setup:

• Turn on a remarketing ad at around $5 per day
• Use an existing post, testimonial or simple brand message
• Focus on reminding people you exist, not selling hard
• If you want to go one step further, you can layer in a small traffic campaign at around $10 per day to keep feeding your remarketing audience.

This is very much a set it up, check it occasionally, then enjoy your holiday kind of task.

Our Meta Ads DIY Guide covers exactly how to do this in a clear, beginner-friendly way.

3. Set Up Your Email Subscriber Sign-Up

If there is one thing we wish more businesses focused on earlier, it is building an email list.

Social media algorithms change. Ad costs fluctuate. Your email list is something you actually own.

You do not need a complex funnel or weekly newsletters to get started.

Simple holiday actions you can take:

• Add a subscriber sign-up form to your website
• Create one compelling incentive such as a checklist, guide, offer or helpful resource
• Set up a single welcome email so new subscribers hear from you straight away
• That is it.

Even a small list built over the summer can make a huge difference when you are ready to launch, promote or communicate in 2026.

Our Email Marketing DIY Guide walks you through setting this up in a way that feels manageable and realistic.

Come Back Ready to Smash 2026 ✨

Whether you choose to optimise your website, flick on a low-budget ad, start growing your email list, or simply read through the guides and take notes, you are already doing future you a favour.

We hope you have a well-earned break, enjoy the slower pace, and start the new year feeling clear, confident and ready to build momentum.

If you need support, strategy, or a second set of eyes in the new year, we will be here. Until then, enjoy pottering, enjoy the holidays, and we will see you in 2026.

Merry Christmas from all of us.

Use the code MERRYCHRISTMAS at checkout to get 100% of your DIY Guides.