Turning Creativity into Measurable Growth: The Paint Me Vintage Story

We recently had the opportunity to partner with an incredible Tauranga business owner, Carla from Paint Me Vintage, and it’s a perfect example of what can happen when creativity and data come together in the right way.

From the outset, it was clear that Carla had something special. Her eye for detail, passion for her products, and natural ability to connect with her audience through social media set her apart. She wasn’t just posting content, she was telling stories, building trust, and creating a genuine connection with her customers.

But like many growing businesses, there was a gap between strong engagement and fully understanding the numbers behind the performance.

Through The Data Lab, we gained visibility over the metrics that truly drive business growth, Cost per sale, Average order value (AOV), Conversion rate and Traffic performance.

Once you understand what a customer is worth, what it costs to acquire them, and how your website converts, you can start making confident decisions rather than relying on guesswork.

With this foundation in place, we worked together to identify where potential customers were dropping off, which traffic sources were performing best, and how her website experience could be improved to convert more visitors.

At the same time, we refined her Meta Ads strategy to ensure her campaigns were not only reaching the right audience, but doing so in a way that aligned with her brand and messaging.

One of the most important parts of this partnership was the approach. Instead of relying solely on an agency to “do everything,” Carla used The Data Lab to understand where her time and energy would have the greatest impact. She continued to lean into her strength, content creation and customer connection and we supported where specialist expertise was needed, particularly across Meta Ads and performance strategy.

Every decision was backed by data, not assumptions. This model creates something far more powerful than traditional agency relationships. It builds capability within the business, not dependency on external support. Through this collaborative, data-led approach, Paint Me Vintage achieved a 20%+ increase in online sales.

But more importantly, this growth wasn’t accidental or short-term. It was built on a clear understanding of key metrics.

This is what we aim to achieve for every client, not just better marketing, but better decision-making. Paint Me Vintage is a true reflection of Carla herself. Creative, thoughtful, and driven by a genuine passion for what she does. We’re incredibly proud to be part of her journey and excited to see where she takes the business next.

Growth doesn’t come from doing more. It comes from understanding what matters most and focusing on it. When creativity is backed by data, and strategy is supported by the right people, the results speak for themselves.