The NZ Casings Company Wins
The New Zealand Casings Company supplies 100% natural sausage casings sourced from New Zealand sheep and hogs, alongside seasoning and sausage-making equipment for home cooks, local butchers and manufacturers around the world. Their philosophy is simple: Mother Nature does it best, and a natural casing gives sausages the texture, snap and juiciness a synthetic one just can't match. It's a niche, proudly Kiwi product, made properly, by people who genuinely care about doing it right, and once someone finds it they don't go back.
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That's the part that gets us most excited about this brand. The New Zealand Casings Company had already built something brilliant long before we came along: a quality product, a loyal following, and a genuine point of difference. What they hadn't had yet was the marketing engine to match it. Getting to build that alongside them, and watching the results roll in, has been one of the most rewarding parts of our year.
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The results
Over the last 45 days:
- -Sales, up 25%
- -Orders, up 10%
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Sales growing faster than order volume tells a great story here. Customers aren't just buying more often, they're buying more per order, whether that's larger casing packs, seasoning add-ons or equipment. It's a sign of real trust building between this brand and the people who buy from it, and exactly the kind of momentum we love to be part of.
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What's next
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We're so proud of what NZ Casings has achieved that, after a dynamic six week Meta campaign showing genuinely great signals, we've moved onto a revenue share agreement with them. That's not a decision we take lightly. It's a direct reflection of how much confidence we have in this brand and where it's headed, and we wanted to back that belief with real skin in the game.
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Off the back of that, our team is expanding beyond Meta ads to get our hands on email, website and organic socials too. There's something genuinely exciting about working with a brand that's only just scratched the surface of its marketing and is already seeing results like this. It means the ceiling is enormous, and we intend to help NZ Casings reach every bit of it.
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With US distribution already underway, we can't wait to help this team smash their sales targets here at home, while using everything the data is teaching us to help them invest wisely as they step into new offshore markets, direct to consumer. Watching a homegrown Kiwi brand this good take on the world is exactly the kind of work that gets us out of bed in the morning.
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If you're sitting on a brilliant product and just haven't cracked how to get it in front of the people who'd love it, that's exactly where we come in.
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