Mount Michael Wines - Where Traditional Marketing Wont Work
We have been working with Mount Michael Wines to strengthen market awareness and drive sales across on-premise, retail, and direct-to-consumer channels. The New Zealand wine industry, especially in Central Otago, is rich with history and storytelling, but Mount Michael Wines operates as a commercially driven brand. Because of this, crafting a seamless and compelling brand narrative was essential, we needed their story to feel as refined as the process of delivering premium wines to customers.
Our strategy focused on identifying key opportunities to expand their presence both online and in stores. This involved strengthening their retail footprint, securing PR features in local and national magazines, and leveraging digital marketing to reach new customers. We activated a targeted Meta Ads campaign, rigorously testing video content to determine what resonated best with different audience segments. Additionally, we restructured the Mount Michael Wine Club in response to evolving market demand, changing its offering to better align with customer expectations and enhance long-term engagement.
Despite 2024 being a particularly challenging year for the wine industry (and many industries in general), Mount Michael Wines experienced notable growth. The results speak for themselves, significant increases in sales and engagement, demonstrating the effectiveness of a well-executed digital strategy.
With a strong foundation now in place, we are looking ahead to further expansion. We are excited to continue refining Mount Michael Wines' digital presence, scaling their advertising efforts, and helping them reach even more wine enthusiasts across New Zealand and beyond. This is just the beginning, and we are confident that with the right strategy, the brand’s growth will continue to accelerate.
If you would like to find out more about how we can help your business increase your sales & enquiries GET IN TOUCH for a free 30 minute no obligation discovery session!
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