Lead Generation Wins In Record Time

This lead generation business entered the Growth Method at the discovery phase with a clear challenge, inconsistent lead flow and a website that required both technical improvements and stronger conversion structure.

During discovery, Rosie worked with the owners to review their commercial goals, clarify the financial targets and set a clear objective for the number of monthly contracts they aimed to achieve. Once the direction was established, Cole led the data phase by onboarding the business into The Data Lab, configuring full multi platform tracking and identifying the leaks in their conversion funnel.

In the foundation phase the team supported the owners through an AI assisted website rebuild, creating a solid base for accurate tracking, advanced event mapping and proper SEO implementation. Once the site was stable, the digital ecosystem was rebuilt from the ground up. Caray refined the creative direction and audience strategy before launching a coordinated Meta Ads and Google Ads approach. Meta was used to generate high intent enquiries in key regions, while Google captured people actively searching for the product. Multi funnel tracking inside The Data Lab monitored both the volume of leads and the deeper quality indicators such as application progression, quotes and completed sales. This ensured every optimisation was based on real commercial impact rather than surface level metrics.

A major improvement was the activation of an email system for the first time. Caray and Cole built automated nurture sequences so every enquiry received timely follow up, improving conversion rates without relying on higher ad spend. 

Within three months the business had almost doubled its monthly contract volume and was rapidly approaching its long term target ahead of schedule. This momentum came from the combined impact of accurate tracking, coordinated paid media across Meta and Google, creative refinement and weekly optimisation during Tuesday review sessions. As the business moves into the scale phase, the team continues to refine the brand story while increasing lead generation volume to match growing operational capacity. By keeping a close eye on the funnels inside The Data Lab we will be able to help them grow even further in 2026! 

We are really excited to see where this business goes next year, a classic case of a couple of genuine Kiwi blokes building a great product and just needing some help to get it out to market! The best thing about this duo is that they do care about the data, and running tests is something they are up for which is how we have managed to reach their 12 month target for contracts within the first two months of the campaign being active.