How We Helped an eCommerce Brand Grow from $10K to $70K+ Per Month, Without Spending More on Ads

We’re often asked: “How do you scale an eCommerce business without just throwing more money at ads?” The answer? You don’t need a bigger budget, you need to pay closer attention to the data.

One of our clients has recently gone from consistent $10,000 - $20,000 months to generating over $70,000 in monthly revenue, and she’s now on track to hit $100K. We’ve been working with her since October, and this is a perfect example of how applying The MyAgency Method can deliver real, measurable growth.

Here’s how we did it, and how you can apply the same thinking to your business.

Start with the data, not assumptions

When we began working together, our client had a loyal audience and a great product, but sales had plateaued. After a few months of steady ad performance and growth, we knew it was time to dig deeper if we were going to reach her next milestone: $70,000/month.

We went back to the data and used our Conversion Journey Review framework to assess what was truly driving (and blocking) sales.

We found:

• Her cost per customer was spot on
• Her average order value was strong
• She had enough traffic to hit her next sales goal

So what was the missing link?

Focus on the conversion rate

The data told us that if we could lift the website’s conversion rate (even slightly) she would hit her target without spending a dollar more on ads.

• We started where most customers land: the collection pages.
• Using A/B testing, we trialled a few tweaks:
• Improved layout and hierarchy
• Simplified filters and product descriptions
• Stronger calls to action

Even small changes brought measurable improvements. So we rolled those wins out across all collection pages and monitored performance.

Keep testing and adjusting

• Next, we looked at the wider conversion path:
• We refined key product page layouts
• We improved mobile navigation
• We increased the frequency and clarity of email campaigns
• At each step, we measured results and made data-led decisions. No guesswork.

These changes didn’t just improve conversion, they created momentum. With the site performing better, customers were converting faster and more often.

Scale after you convert

Now, our client isn’t just hitting her $70K/month goal, she is exceeding it. All without increasing her ad spend.

Now, she’s on track for her first $100,000 month, and we’re not rushing to scale ad budgets just yet. Why? Because every bit of growth so far has come from optimising what she already had, and that’s the power of conversion-first thinking.

The MyAgency Method in Action

This success story is a classic case of how our method works:

Discovery – We identify what’s already working and what’s holding you back
Data – We analyse the numbers that matter (cost per customer, AOV, conversion rate)
Testing – We implement high-impact website tweaks, not just pretty changes
Execution – We use proven strategies across web, email, and ads
Scaling – We only spend more when it makes sense

If you’re stuck at a sales plateau or spending more on ads without seeing results, it might be time to step back and ask: What are our customers costing us?

We’d love to help you unlock the next level of growth. Whether you’re at $5K, $50K, or beyond, we’ve been there, and we know the roadmap.

→ Let’s make your next $10K+ jump happen.

Explore our Method or get in touch to book a free strategy call.