Why Data-Driven Marketing Is the Only Way Forward

When it comes to marketing your business, the stakes are high.

Every dollar spent should be working toward measurable outcomes, but for many brands, marketing still feels like guesswork. That’s exactly why The MyAgency Method was developed: to remove the gamble and replace it with clarity, performance, and sustainable growth.

At the heart of our method is one simple question: How well is your website converting?

It’s not enough to have a beautiful design or run traffic-driving campaigns. If your website isn’t converting visitors into customers, the problem might not be your ads, it might be what happens after the click. That’s why the conversion rate is our first and most important data point.

• How effective your website is at turning visitors into leads or sales
• The quality of the audience your marketing is attracting
  
• The actual cost per sale once ad spend is factored in
  
• The average order value, helping you understand how much each customer is worth

Together, these metrics paint a clear picture of what’s working, what needs attention, and where the biggest opportunities lie.

Before founding MyAgency, I ran a successful ecommerce business, shipping thousands of orders across New Zealand. But what truly lit me up wasn’t packing orders, it was the marketing. Testing Facebook ads, making content, creating a community, tweaking email sequences, it was this obsession with optimisation that ultimately led me to build MyAgency.

I didn’t build MyAgency for big brands only. From day one, my goal was to make powerful marketing accessible for all kinds of businesses, startups, family-run brands, regional gems. But over time, one thing became clear: data doesn’t lie, and the brands that grew fastest had one thing in common, they wanted to know ALL their numbers.

So we evolved. We started refining reporting methods further, increasing the frequency the reports were pulled and, we started limiting who we helped, to better align with the data. The result? Our client growth speaks for itself and we continue to smash targets internally as an agency and those we set with our clients. 

We work with dynamic and exciting brands around Aotearoa. But no matter the size or budget, we bring every client back to the same foundation: data-led decision making.

We believe in making the numbers visible, not buried in confusing dashboards or vague reports. We break down your marketing performance in plain English, telling you what’s working, what’s not, and where to double down.

Our mission is simple:
Stop businesses from gambling with their marketing money.
Because hope is not a strategy. Data is.

Ready to Know Your Numbers?

If you don’t know your current website conversion rate, cost per sale, or average order value, you’re driving blind. But you don’t have to.

Whether you're just getting started or scaling up, I am here to help you move forward with purpose. Because when you combine creativity with clarity, there’s no limit to how far your brand can go.

Get in touch if you would like to have a chat about your marketing performance, and how to scale your sales!