Improve Your Average Order Value
An unexpected dip in Average Order Value (AOV) can be a wake-up call for any business. It’s not just about revenue per transaction, it’s about the bigger picture of customer behaviour, profitability, and long-term growth.
The good news is there are plenty of practical ways to rebuild basket size and guide customers towards higher-value choices.
Customers will often spend more when the path is clear and the value feels obvious. Group complementary items and frame them as a deal (e.g., “buy the full set and save 15%”). and create threshold offers. Setting the free shipping or bonus gift thresholds just above your current AOV will help customers round up to hit the mark.
Add-ons at checkout (you know the ones, you've most likely seen them in the past), and create highlighted products “frequently bought together” or small upgrades directly on product pages and in the cart.
Upsells don’t work if they feel pushy. Keep them logical, relevant, and framed as a smart choice.
Remember one or two high-ticket sales can skew your averages (in a good way). Don’t panic at every blip, but if you see a pattern, respond quickly. A smart way to offset dips is to introduce a premium offer that reliably pulls the average up (e.g., a deluxe package or membership tier).
An AOV drop doesn’t have to spell trouble. By making it easy, and genuinely rewarding, for customers to spend a little more, you can keep cart values strong while still delivering real value. The key is balance: bundles, upsells, and thresholds that feel like a win-win.
- Bundle it up – create product sets that feel like a deal.
- Set thresholds – free shipping or gifts just above your current AOV.
- Add-on magic – suggest “frequently bought together” items at checkout.
- Smart upsells – offer premium versions or logical pairings with one click.
- Seasonal hooks – use timely promos or gift-ready bundles to lift cart size.
Not sure how to structure your pricing mix? Talk to our team.