Working with owner Zoe, we successfully navigated the rebrand from Lindis Gold to Forage & Gold. With it, introducing new customer demographics, sustainability policies, and a circular system. This was a collaborative effort alongside Bare PR in Auckland who helped us get the message in front of appropriate media, as well as Makebardo in Queenstown who nailed the design brief (in the very first go might I add!!).
The goal here was to assist Zoe transition her brand and set her up with the strategy and systems to market her own business going forward. We helped launch the brand within in the local area with a special Forage in the Forest event, and encouraged interaction with the products across social media platforms. The website we built has an average monthly conversion rate of 4.35% and the social media pages have grown over 100% during the campaign, and email database by 900%.
We coordinated the content for the launch of Forage & Gold by working with talented local product photographer Julia Gray and special launch events were captured by Shannon at The Wild Creative who has a flair for emotive photos.