You will have heard me go on about improving your own SEO a few times! I am not trying to tell you that you can achieve the number one spot on Google by making a few quick tweaks, but using this advice as a starting place YOU CAN improve the way Google identifies your website.
Name your images after things people are searching for: Sounds simple right? Because this step really is! Most of the time when we work with clients, their website images are named using random terms, the name of the business itself, or even better the name of the photographer (sense my sarcasm).
The correct name of the image should be something that lines up with the page titles and headings, and on page copy, and is also in line with what people will be searching for in relation to your product, service or business. Most of the images on our website will be called something along the lines of 'help improve my marketing Central Otago'.... dont feel like you need to keep the image name to one word ether, remember we are trying to supply Google with enough information to determine whether or not your content should be placed in front of people for seeking out information.
A common mistake is to upload images with their original file name, or the name of the business, it is a good idea to mix up the names of your image assets to help google point people in the right direction. An example of this is changing the file name of an image from "IMG001.jpg" to something more descriptive like "organic-NZ-made-apple-juice.jpg". This helps search engines understand the context of the image and improve its visibility in search results. By using descriptive file names, you can also make it easier for users to find and share your images, which can drive more traffic to your website.
Here are some other things you can do yourself for FREE to help improve your SEO performance!!
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Optimise your titles and meta descriptions: Make sure your page names and page descriptions accurately reflect your content and include relevant keywords.
Structure your headers: Use H1, H2, and H3 tags to structure your content and make it more readable and to define the structure and hierarchy of your content. These tags should be used to denote headings and subheadings on your page.
- Start with an H1 Tag: The H1 tag should be reserved for the main title or headline of your page. It should accurately describe the main topic or theme of the page and should be unique for each page on your website.
- Use Subheadings (H2, H3, H4, etc.): Subheadings (H2, H3, etc.) should be used to break down the content into sections and subsections. They should provide a clear structure and organisation to your content. H2 tags are used for main subheadings, H3 for sub-subheadings, and so on.
Maintain a Logical Hierarchy: Ensure that the header tags are used in a logical hierarchy. In other words, H2 tags should come after H1 tags, H3 tags should come after H2 tags, and so on. This helps search engines understand the relationships between different sections of your content.
Include Keywords: Whenever possible and relevant, include your target keywords in your header tags. However, don't overstuff keywords; use them naturally and in a way that makes sense within the context of your content.
Focus on mobile optimisation: Make sure your website is optimised for mobile devices, as this can significantly impact your search engine rankings.
Make time on site a priority: Improve your search engine rankings by maintaining user engagement. High-quality, engaging content that is relevant to your target audience provides value to your readers. Another way to improve time on site is to optimise your website's speed and functionality. Ensure that your website loads quickly and is easy to navigate, with clear calls-to-action that encourage users to explore your site further.
Use internal linking: Link to other relevant pages on your website to help search engines understand the structure of your site.
Publish high-quality content regularly: Consistently publish relevant, high-quality content to demonstrate your expertise and authority.
Use social media to promote your content: Share your content on social media platforms to increase visibility and drive traffic to your site.
Add Google Analytics to your website: It is free and if you have a Shopify, WIX or WordPress website it will take you less than an hour to self-install following the prompts.
Monitor your analytics: Use Google Analytics to track your website's performance and make informed decisions about how to improve your SEO over time. Using the acquisition tab, you can monitor the increase in your organic and other traffic sources.
If you would like us to check out your website for a list of specific changes that will help in your industry, reach out to our team.