How To Create A Reel

Using Instagram Reels for your business is crucial in today's digital landscape. Reels offer a dynamic platform for showcasing your products or services in engaging bite-sized videos that captivate your audience. With its wide reach and discoverability, Reels can help you connect with a broader audience, increase brand visibility, and drive organic traffic to your profile.  

By leveraging creative and entertaining content, you can effectively communicate your brand's personality, share valuable insights, and build a loyal community of followers. In an era dominated by short attention spans, Instagram Reels allows your business to stay relevant, tell your story, and stand out in the competitive market, making it an invaluable tool for online marketing and brand promotion. 
Getting Ready: 
Using the correct aspect ratio for Instagram photos and videos is essential for creating a visually pleasing and professional online presence. Instagram provides users with different formats like square, portrait, and landscape, and adhering to these formats ensures that your content appears as intended without awkward cropping or resizing. Consistency in aspect ratios throughout your profile creates a cohesive and aesthetically pleasing grid, enhancing your brand's visual identity. Moreover, Instagram's algorithm often favors content that fits its preferred ratios, leading to better engagement and visibility. So, getting the aspect ratio right is not just about aesthetics; it's a strategic move to maximize your reach and make a lasting impression on your audience. 
For reels, we recommend the photos are cropped to be in a 9:16 portrait aspect ratio, and videos are taken in portrait mode. This is because the “empty space” will be filled up with black and doesn’t look as aesthetically pleasing!  
Make sure that all of the photos and videos that you want to include in your reel are cropped and saved in your camera roll. 
Video: Top Tip Reel - Creating Reel.mp4 

Step By Step Instructions: CLICK HERE

To find out more about our Reels training package - click here.