Lead Generation Campaign

Bespoke Architecture had a clear goal: to generate more leads, but not just any leads.

They wanted to attract high-end clients who were seeking premium architectural services for multi-million-dollar projects. Their focus was on a specific market segment across New Zealand, targeting those who valued bespoke, high-quality design and were willing to invest in exceptional design and craftsmanship. While they already had a strong reputation in the industry, they needed a more strategic digital marketing approach to ensure they were reaching and converting the right audience.

When we reviewed their website and existing digital assets, it became clear that while they had a strong portfolio, their marketing materials were not working as hard as they could. Their current online presence lacked the polished, compelling content needed to truly showcase the scale and detail of their work. We advised them to ringfence certain projects and invest in professional videography to create a suite of high-quality visual assets. The goal was to maximise the efficiency of these shoots, ensuring that from a limited number of filming sessions, we could produce multiple pieces of content that could be repurposed and tested across different audience segments. Rather than simply filming a single promotional video, we developed a structured plan that allowed for the creation of several shorter, targeted videos, each designed to appeal to a specific type of high-end client.

Once the videos were completed, we activated a highly targeted Meta Ads campaign, using the new digital assets to refine audience testing and ensure the content reached those most likely to engage. By leveraging Meta’s advanced targeting capabilities, we were able to hone in on the exact market segment Bespoke Architecture wanted to attract, reaching potential clients in specific locations who were actively seeking premium architectural services. Within just a few days, the campaign began generating high-quality leads, connecting Bespoke Architecture with individuals and developers planning significant projects.

This approach highlights the power of well-planned digital marketing strategies. High-quality digital assets, when combined with a carefully executed Meta Ads campaign, can transform the way a business attracts new clients. Instead of relying on word-of-mouth or traditional marketing methods, Bespoke Architecture was able to take control of their lead generation, ensuring that their brand was seen by the right people, in the right locations, at the right time. The result was not just an increase in inquiries but a significant uplift in the quality of leads, directly translating into real business opportunities and substantial revenue growth.

The right combination of visual storytelling and digital advertising can drive exceptional results. By investing in professional content creation and strategic audience targeting, businesses like Bespoke Architecture elevated their brand positioning, increase their market reach, and attract the kind of clients that truly align with their vision and expertise.

Bespoke Architecture

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