From Quiet Clicks to Quality Leads - Turning Up the Volume on New Build Enquiries

When Tom Cooney Construction started working with us, their objective was clear, generate more high-quality leads online.

Based in Alexandra and renowned for their versatility across everything from architecturally designed eco-builds to rural sheds, Tom and his team already had a strong word-of-mouth reputation. What they needed was a digital strategy to match it.

Having first met Tom while filming an NZSIP project in Lauder, I saw firsthand the skill, care, and craftsmanship his team brings to every build. Whether they’re working on a sustainable home or a large-scale agricultural structure, they’re known for getting it right, and doing it well. It’s exactly the kind of reputation that makes Meta Ads so effective, when backed by the right digital setup.

Step One: Understanding the Data
As with every new client, we began by auditing their existing traffic. Where were people coming from? What were they doing once they landed on the site? More importantly, where were they dropping off?

We quickly discovered that while there was a steady stream of visitors, conversions weren’t where they should be. People were curious, but they weren’t taking that next step. This told us that the issue wasn’t reach, it was the user journey.

Step Two: Fix the Funnel
We introduced lead magnets tailored to the construction industry, a practical download that helped qualify the right prospects while adding value. At the same time, we streamlined the website’s lead capture process by embedding simple, effective forms in key areas. These small changes made it easier for interested clients to raise their hand, and that alone started to shift the momentum.

Step Three: Fuel the Fire
With our funnel in place, we launched a targeted Meta Ads campaign. Because Tom Cooney Construction has such a credible reputation locally, we were able to run ads that felt authentic, they weren’t trying to "sell" the dream, they were simply showcasing the good work already being done.

We also tested variations of ad copy and visuals, using early campaign data to see what was resonating. Within a couple of weeks, we went from slow traction to an overwhelming response. It wasn’t a complete overhaul that made the difference, it was a handful of precise, data-driven refinements that amplified the value already built into the business.

A Team Worth Working With
Tom and his team are exactly the kind of builders every homeowner hopes to find, experienced, honest, and adaptable. Whether you're planning a high-performance house, a modern family home, or a no-nonsense farm build, Tom Cooney Construction has the expertise to deliver.

Their longstanding presence in Alexandra and Central Otago means they understand the land, the conditions, and the community. And now, with a digital strategy designed to convert curiosity into conversations, they’re even better equipped to connect with the clients who need them most.

Looking Ahead
The success of this campaign proves what we always tell our clients, good marketing doesn’t create magic out of nothing. It amplifies the real magic that’s already there.

If you’ve got a great business, a solid reputation, and a vision for growth, we can help you turn that into measurable results.

Thinking about growing your construction business? Let’s talk.

Visit Tom Cooney Constructions HERE