eCommerce Growth

Poppy Monk Needle Point is a prime example of a well-positioned eCommerce business with a niche product and strong potential for scale. The brand caters to a select segment of the market. An average monthly revenue typical for many of our clients at this stage, and from experience, we knew there was an opportunity to push this further. By refining audience targeting and optimising creative assets, we saw a clear path to expanding sales beyond this baseline and unlocking the brand’s next phase of growth.

The founder was referred to us by a client in New Zealand who had experienced success working with our team. Having seen how we doubled their sales, she was eager to see what we could do for Poppy Monk. Our approach focused on systematically testing creative variations and refining audience segments to maximise ad performance. While the website’s conversion rate was on the lower side, we identified that the cost of traffic was so affordable that we could still generate excellent sales while staying well within the client’s cost-per-sale expectations. By fine-tuning our Meta Ads strategy, we began driving high-intent visitors to the site and quickly saw the potential for even greater expansion.

Beyond paid advertising, we also developed organic social media content to strengthen the brand’s online presence and build long-term engagement. By regularly monitoring data and adjusting our approach, we could make sure that we were not just meeting but exceeding our client’s sales targets. A standout moment in this campaign was seeing January’s sales surpass December’s, an uncommon achievement in eCommerce, where December typically sees the highest revenue due to holiday shopping. This result confirmed that we weren’t just capturing seasonal buyers; we were successfully expanding Poppy Monk Needle Point’s customer base and increasing year-round demand.

What makes this project even more exciting is that it’s our first US-based client. While we’ve refined our strategies extensively in the New Zealand market, working within the much larger US audience pool presents new opportunities to scale even further. With a solid foundation already in place and a proven approach to Meta Ads, we’re now focused on taking Poppy Monk Needle Point to the next level. Our team is highly motivated to see just how far we can push growth for this brand, proving once again that with the right strategy, eCommerce businesses can achieve extraordinary results.

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