Transitioning From Offline Marketing to Digital Marketing - Aotearoa Tourism Business

This regional tourism business is a classic example of an established operator entering the Growth Method after years of strong offline success but limited digital presence. During discovery, we uncovered the true scale of opportunity sitting dormant beneath the surface. The owners had an exceptional long standing reputation, thousands of email addresses collected over many seasons, and a service offering that people across Aotearoa and overseas were actively searching for, yet few knew how to find. Once the commercial priorities were clarified, Cole entered the data phase by configuring multi funnel tracking, segmenting the large email database and giving the owners full visibility over their online behaviour for the first time.

In the foundation phase, the team built the digital ecosystem the business had been missing. This included refining the website experience, setting up email automations to warm leads, improving SEO to capture high intent searches and creating a lead magnet designed to educate and inspire early stage interest. When the acceleration phase began, we Meta Ads, improved their existing Google Ads and created email promotions that could be measured in detail inside The Data Lab. For a business that had relied so heavily on word of mouth, the sudden clarity around where enquiries were coming from and what was influencing bookings created real momentum.

Four months later, the shift was unmistakable. Bookings, enquiries and engagement has lifted significantly, not just locally but from all over Aotearoa and abroad. One of the most rewarding parts for our team has been watching this growth unfold inside The Data Lab every Tuesday during our performance sessions. This dashboard has become a team favourite because the story it tells each week is remarkable. We can see which ads are driving the most profitable results and how quickly confidence is returning to the business owners. These sessions have become personal highlights for the whole team because the results reflect not only the digital work we have implemented, but years of connection that the owners had already built offline.

The business is now firmly in the scale phase. They are implementing work on their side with the support of their strategist, while the team continues to optimise conversions, expand visibility and refine their growth strategy. It is a partnership built on shared effort, trust and a genuine commitment to bringing a great New Zealand experience to more people than ever before.