Easy Peasy Local Area Campaign

This small regional design and curtain business came to us with a simple goal, which was to generate local leads without making a heavy upfront investment. During discovery, we helped clarify what was essential for this stage of growth. A website was needed, but building from scratch was outside the available budget. Instead of slowing progress, we encouraged the owner to take on some of the initial build herself, while our team stepped in to refine the important parts. We completed the SEO setup, structured the service pages to target high value local area search terms and put the right systems in place to capture enquiries more effectively. This approach saved more than seventy five percent of the original build estimate and allowed her to reinvest that budget into a low cost Meta Ads campaign.

Once the core foundations were in place, Cole reviewed the site, corrected structural SEO issues and ensured tracking and lead flows were configured accurately. This gave the business the ability to appear for relevant local searches while creating a smooth path for enquiries coming from both social and search channels. With a solid base ready quickly, the team moved into action. Nicole and Caray produced simple, engaging video content and ad graphics designed to build trust within the local community. We then launched a targeted Meta campaign focused on reaching homeowners in the surrounding region who were already signalling interest in interior design, curtains and home styling.

Within a short period, the business began receiving consistent enquiries. The Growth Method was highly effective here because the strategy matched the scale of the brand and amplified the credibility she had already built through her work in the community. With a website now optimised for search, social and paid traffic, we can see a steady pattern of conversion forming and a clear opportunity for ongoing growth.

Supporting women like this to understand what is possible for their business is one of the most rewarding parts of what we do. When they see how digital marketing can open doors, increase confidence and bring their skills to a wider audience, the transformation is incredible.