Leanne Doyle Photography
Leanne, a highly talented wedding photographer based on the South Coast of NSW, approached us to help her refresh her brand and create a stunning new website. Previously known as Lea and Lens Photography, Leanne wanted to rebrand as Leanne Doyle Photography, reflecting her refined artistic style.
Leanne had originally built her own WIX website a few years ago but felt it no longer captured the timeless and classic aesthetic she envisioned for her business. She also wanted to test her theory that a rebrand and updated website could help her attract more of the clients and venue locations she aspired to work with.
A New Look for a New Chapter
We began by developing a brand look guide, collaborating with Leanne through a few rounds of concepts until she found one that truly resonated with her. The final design was timeless, bold, and effortlessly elegant – a perfect reflection of her photography style. This look became the central theme for her new website.
The result? A visually stunning website that is simple yet striking, creating an elevated digital presence that matches Leanne’s exceptional work in the real world.
A Website That Works Harder
The new website doesn’t just look beautiful – it’s also highly functional. Leanne can now easily manage her customer portfolios and integrate them as blog posts, showcasing her work in a way that’s both inspiring and efficient. This streamlined functionality allows her to connect with prospective clients more effectively.
Since launching, Leanne has contacted us to let us know she is receiving enquiries from the types of clients and venues she had hoped to target. Her new website has become a more accurate representation of her work, helping to elevate her brand and shift how it’s perceived online.
The Technical Side
From a development standpoint, the project was relatively straightforward but impactful. We integrated the Pic-Time app to simplify the delivery of client galleries and structured the pages for SEO, ensuring the site performs well in search engines.
The Result
We’re thrilled with the outcome, and even more so, Leanne is too. Her transition from Lea and Lens Photography to Leanne Doyle Photography has given her a renewed sense of confidence in her brand. By investing in her digital presence, Leanne has unlocked opportunities to work with her dream clients and venues, proving that a thoughtful rebrand and website upgrade can transform a business.
If you’re ready to take your brand to the next level, we’d love to help. Contact us to discuss how we can elevate your digital presence!